For the first time since its debut in 1990, the iconic Italian snack Kinder Fetta al Latte is renewing its original recipe by introducing Kinder Fetta al Latte Blueberry, the first in a series of limited-edition fruit variants arriving in the refrigerated section of major retailers starting in March 2025.
This innovation aligns with the KINDER® brand strategy, which, according to Ferrero, aims to respond to the evolution of consumer tastes and preferences through a combination of research and innovation.
In the refrigerated product segment, Ferrero states that fruit-flavored varieties are increasingly in demand, with blueberries ranking among the most appreciated flavors. Kinder Fetta al Latte Blueberry has been designed to offer a new variant that combines the classic milk filling with a blueberry touch.
Already in 2020, blueberry was named "Flavor of the Year". Emmanuel Butstraen, President of Firmenich Flavors, the world's largest privately-owned company specializing in the creation and development of flavors and aromas, stated that "what is classic always becomes relevant again," citing blueberries as an example of a timeless flavor experiencing renewed popularity due to the growing focus on health and wellness.
"Despite the changing trends in superfoods, blueberries have remained a key reference point as an antioxidant powerhouse and are the most mentioned superfood in online discussions."
According to Firmenich, consumers appreciate blueberries for their familiarity, taste, and nutritional value, reflecting a broader trend of seeking comfort in food and beverages.
The selection of blueberries as the "Flavor of the Year 2020" marked a shift in the food industry towards a more emotional design. Consumers are more inclined to try new products when paired with familiar flavors, making blueberries an effective way to introduce new trends.
The limited-edition Ferrero product, available in the refrigerated section until the end of July 2025, will be easily recognizable thanks to distinctive packaging featuring color elements that highlight the new blueberry flavor.
It will be available for purchase starting in March 2025 in a 5x28g package at a suggested retail price of €2.49.
