Those who grow blueberries know: for the plant to grow healthy, it needs excellent drainage, adequate root oxygenation, ventilation, and, most importantly, to avoid water stagnation.
Bamaplast, a company specializing in the production of high-quality pots for over 50 years, started from the needs of nurserymen and producers to design a pot suitable for growing berries: the ‘MOREberry,’ which joins the ‘Blueberry Pot.’
This year, Bamaplast will participate in Macfrut (May 6-8, 2025), particularly in the Berry Area, to present the company's latest innovation.
Bamaplast's strategy
“Our presence at the Berry Area,” explained Francesco Nesti (picture) from Bamaplast's sales and marketing department to Italian Berry, “is part of a strategy that will see us attending the main industry fairs in 2025 to meet berry growers and introduce them to the innovative pot we have developed, following industry professionals' recommendations.
The ‘MOREberry’ pot is the result of a market study that allowed us to address the main needs of those growing blueberries, blackberries, raspberries, currants, and strawberries.”
A company with a long history
Bamaplast, founded in 1970 by Morello Mazzoncini and now led by his three daughters, Paola, Sandra, and Roberta, is known worldwide for its pots, particularly for launching square pots.
Bamaplast serves clients globally: from Italy to Europe, from the USA and Canada to South America, Japan, and also South Africa, New Zealand, Australia, and North Africa.
The company's distinguishing feature is its ability to adapt to customer needs: “Thanks to our in-house mechanical workshop and R&D team, we can oversee a project's development—from designing a new mold to production,” added Francesco Nesti.
The features of the ‘MOREberry’ pot
This is exactly what happened with the new ‘MOREberry’ pot: “Currently available in the 7-liter version, the ‘MOREberry’ was developed through a market study I personally conducted, working closely with our mechanical workshop and a network of qualified sources, producers, and nurserymen.
Those growing berries in pots need a product that enhances drainage, ventilation, and aeration from the bottom. Water stagnation must be avoided at all costs.
As Nesti explained, the ‘MOREberry’ pot represents the quintessence of what we have learned over the years perfecting our square pots, which are recognized worldwide.
An innovative design
The anti-spiraling pots are designed to prevent root circling, using grooves that guide the roots downward.
This design prevents roots from wrapping around themselves, promoting more natural and healthy development. The roots distribute better, allowing the plant to absorb more water and nutrients, and reducing entanglements that limit absorption.
The mesh bottom allows light and air to enter, stimulating root branching for faster and stronger plant growth.
The pot is designed to prevent the risk of fungal diseases and pathogens, and its raised feet lift it off the ground to avoid water stagnation.
A growing market
Bamaplast decided to create pots specifically designed for berries because of a strong market demand increase, especially for blueberries.
“The first pot we developed was for blueberries. About 6-7 years ago, there was a boom in demand, particularly from the United States, and this trend is still growing.
We started with large tubs, beginning at 25 liters. Today, the Blueberry Pot is available in 25, 35, and 40 liters.
Besides all the features described for the ‘MOREberry,’ another key point is its long durability. Made of high-quality polyethylene, a soft yet resistant material that withstands temperature fluctuations, these pots can last for 10 years or more.”
A commitment to sustainability
Regarding materials, Bamaplast’s focus on sustainability is not just a recent trend—it has been a priority for decades.
“It's something we take pride in,” said Francesco Nesti from Bamaplast's sales and marketing department. “Our pots have always been made from 100% recycled and recyclable plastic.
Today, recycled plastic is much better than when we started. The plastic we use is post-consumer and post-industrial and is recyclable again.
We are also certified by the Cyclos HTP Institute as carbon black-free, which facilitates and ensures recyclability during disposal.
Bamaplast has always had this sensitivity, but recently, we've been receiving more and more requests in this direction, a clear sign of the growing awareness and demand for sustainability from the market.
For this reason, Bamaplast is ready to meet customer needs with a constant commitment to eco-friendly innovation.”
Barbara Righini
