OZblu® blueberries have achieved the highest market price ever for the first air-freight arrivals of blueberries in China’s Shanghai Market.
OZblu®’s goal is to ensure customers have access to their blueberries 52 weeks of the year and that every blueberry provides a consistent and premium eating experience. The OZblu® series of varieties have been bred and selected with this in mind and their latest series of early and super-early blueberry genetics have shattered a new record for Chinese market pricing for imported blueberries.
The first shipments of these early OZblu® varieties sold in the Shanghai market on both the 8th and 9th of September 2024 achieved a record of RMB360 per tray – a price 67,4% higher than the open variety Biloxi sold on the same day at the Guangzhou market.
This means that OZblu® blueberries, produced by United Exports and its grower network, and sold by United Exports, have set a new benchmark for imported blueberries in the Chinese market. This achievement is a testament to OZblu®’s latest series of early and super-early genetics, which consistently deliver exceptional quality. OZblu®'s commitment and ongoing pursuit to providing consumers with a consistent, premium eating experience continues to drive its success and secure top market prices.
Roger Horak, Executive Chairman and Founder of United Exports, home of the OZblu® brand, commented: "Each year, the arrival of the first OZblu® blueberries from Peru is eagerly awaited in Shanghai. Seeing buyers eagerly crowding around to taste and hastily empty the punnets is one of my highlights each season – and this year that was even before we realised the record-breaking price we achieved."
He added, "United Exports operates with an unwavering pursuit of quality and consistency. This 'consistency promise' is at the heart of what we do, and it’s incredibly rewarding to see that promise being fulfilled time and again. We thrive on setting new standards for quality as that is what our customers, the retailers, and ultimately fruit consumers expect, and the only way we will grow the category sustainably.”
