Blueberries show a stable market situation, with competitive prices. Italy remains the leading origin, although it is unable to meet the entire national demand, making imports from Spain and Romania necessary.
As for raspberries and blackberries, production is mainly Italian. There are some exceptions for raspberries, with supplies from Poland filling specific production gaps.
Prices remain generally low across all references, with a tendency to offer packs larger than 125 grams, up to 500 grams. Quality is good and the products are fresh, thanks to high turnover driven by competitive pricing.
Here is a summary of the latest update from the Small Fruits Observatory. Yesterday, July 9, 2025, the survey took place in the urban area of Trento, covering 17 retail stores from 16 brands belonging to 11 large-scale retail groups.
Specifically: Aldi, Conad, Conad Margherita, Despar, Eurospar, Eurospesa, Eurospin, Famiglia Cooperativa, iperPoli, Lidl, MD, MiniPoli, Orvea, Pam, Poli, Prix.
Assortment
In the small fruits category, stores offered from a minimum of one to a maximum of seven SKUs, with an average of 3.9 SKUs per store.
Among the 17 stores visited, 88% offered raspberries and 94% blueberries; 53% had blackberries; 41% redcurrants and 18% mixed berry packs (Tris).
Range Breadth
12% of the stores carrying small fruits had only one reference available; 24% offered two or three references, while the remaining 64% offered four or more references.
Quality
Quality refers to the health of the product, measured by: absence of major defects; product that is healthy but not in ideal condition (not fresh, tired, shriveled, dull, lacking bloom); presence of damaged berries and juice; presence of spoiled fruit and mold.
The groups with the best quality were Aldi, Despar Italia, and Eurospin.
Retail Prices
Raspberries (15 observations): min. €7.92/kg - max. €26.32/kg - average €20.60/kg
Blueberries (35 observations): min. €7.92/kg - max. €24.90/kg - average €16.50/kg
Blackberries (10 observations): min. €7.92/kg - max. €22.40/kg - average €16.51/kg
Redcurrants (8 observations): min. €14.95/kg - max. €27.92/kg - average €20.06/kg
Mixed packs – Tris (3 observations): min. €13.27/kg - max. €25.27/kg - average €19.49/kg
Overall total (71 observations): min. €7.92/kg - max. €27.92/kg - average €17.91/kg.
Brands
A total of 22 brands of small fruits were found in the stores surveyed. The brand with the highest average prices in the category was Slomp. The brand with the lowest average prices for blueberries was Melinda, followed by Scandola.
Packaging
51% of the SKUs were sold in 125-gram net weight packs.
