Italian Berry launches the "Focus Retail Monitor", a groundbreaking weekly market tracker dedicated to a strategic region in Italy. The goal: to deliver dynamic, in-depth insights into how berries are displayed, priced, and sold in the retail sector.
This exclusive initiative enables real-time monitoring of pricing trends, supplier rotations, pack formats, and product segmentation across retail shelves.
A snapshot of the Italian berry market
The project starts in one of Italy's most dynamic and representative regions: the towns of Vignola and Spilamberto in Emilia-Romagna, located along the Panaro river valley. These two municipalities—part of the "Unione Terre di Castelli"—reflect the evolving patterns of modern consumer behavior and offer a valuable testing ground for identifying new retail trends.
With a growing population, a diversified local economy, and strong territorial identity, Vignola and Spilamberto serve as ideal locations to study how consumers interact with fresh produce and how retailers structure their berry offerings.
12 Retail Banners, One Unified Panel
The monitor covers 12 major retail chains active in the region: Eurospar, Coop, Lidl, Eurospin, Coop Superstore, Pam, Aldi, Dpiù, Conad City, Carrefour Iper, Esselunga. This comprehensive panel includes both national and regional players, offering a full picture of the local competitive landscape.
A Weekly Lens on the Retail Berry Category
Thanks to the "Focus Retail Monitor", for the first time in Italy it’s possible to follow in real-time the evolution of berry offerings across all major sales channels: category assortment, segmentation (premium, organic, zero-residue…), pack sizes, pricing, branding, and suppliers. This tool is designed for professionals across the supply chain—from producers to buyers—who need to stay one step ahead in a competitive retail environment.
Why Vignola and Spilamberto?
This area combines population density, economic vitality, and cultural richness. With over 39,000 inhabitants, steady population growth, and a strategic location between Modena and Bologna, the region mirrors key trends shaping the modern Italian consumer market.
The population is diverse, with a high proportion of foreign residents, and the local economy blends a rich agricultural heritage with excellence in industrial and artisanal production—highlighted by the presence of the Fabbri Group and the historic Consortium of Traditional Balsamic Vinegar.
An Opportunity for the Entire Supply Chain
This region is characterized by a dense and diversified retail landscape, shaped by several strategic factors:
- High population concentration: ensuring easy access and a strong customer base.
- Demographic growth: new arrivals continuously boost demand.
- Economic diversity: ensuring purchasing power and resilience.
- Strong food identity: local culinary tradition adds value to fresh products on shelf.
The "Focus Retail Monitor" fills a crucial gap in the market: it’s the ideal tool for staying informed, anticipating market trends, and tackling the challenges of modern retail in the berry sector.
Click here to request more information and a free Focus Retail Monitor report.
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