This week’s editorial selection brings together the latest updates in the berries sector: varietal innovation and agronomic trials, sustainable farming strategies, and international market signals. Key insights show how producers are adapting to shifting climate and consumer expectations for higher quality.
Varietal Innovation and Cultivation
Raspberries more resilient for Eastern Europe
A Polish cooperative has introduced a new raspberry variety bred for heat resistance and fungal tolerance. Tunnel trials showed a 20% yield improvement over traditional cultivars. This fits into a broader strategy of climate adaptation and profitability boost for continental regions.
Source: FreshPlaza.de, July 10, 2025
Spain: sweeter, longer-lasting strawberries through new crosses
The IFAPA breeding program in Huelva introduced new strawberry cultivars with higher sweetness and extended shelf life. Initial field tests confirm good post-harvest performance, increasingly sought by European retailers. The focus shifts to sensory traits and logistics optimization.
Source: HortiDaily, July 12, 2025
Sustainability and Growing Models
Mexico expands hydroponic blueberry systems
Mexican producers are extending hydroponic, climate-controlled blueberry systems, achieving a 40% reduction in water use compared to soil-based farming. The model ensures year-round production even in regions under increasing water stress.
Source: FreshFruitPortal, July 15, 2025
Market Trends
USA: blackberry sales dip despite supply
Weekly retail data show a 12% drop in blackberry sales versus the same week in 2024, despite abundant availability. Industry voices call for renewed communication campaigns focused on health properties and usage versatility to restore consumer appeal.
Source: ThePacker.com, July 8, 2025
