For I Frutti di Gil, 2025 is the year of the 'Naike Blueberry Club'
I Frutti di Gil is preparing for a 2025 full of new projects: the new variety club and new packaging will be presented at the Berry Area of Macfrut 2025.
Strawberries: rising prices (+8%) support the market worth € 389 million in Italy
Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.
Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.
How 'Breeding Value' mapped the genetic variability of Europe's strawberries, raspberries and blueberries
Bruno Mezzetti is finalizing the results of a 54-month-long effort: the international 'Breeding Value' project (Horizon 2020) was funded with € 7M from the EU.