EVENTI

Diagnostic tools and the fine line between measurement and informed estimation: berry production has never been so closely monitored. But there is a risk.

In the retail stores of the Tuscan capital, there is little choice of brands, but they are well stocked, with better quality at Conad, Coop, Eurospin, Pam and Lidl.

Blueberry prices increased by 3.7% in online retail during week 4/2026. The Italian Berry Observatory reviews the global price index and highlights differences across organic, standard and premium segments.

Why is Bluetooth called like that? The answer comes from 10th-century Denmark, from Harald "Blue Tooth" and blueberries. A story of technology, Northern Europe and small fruits.

The event in Milan on blueberry cultivation, to be held by Sebastian Ochoa, the world's leading expert, on 4 and 5 March 2026, is fast approaching.

Berry prices in Italian online retail show mixed trends in week 4/2026. Raspberries and blueberries rise, while blackberries decline. An overview of prices and online assortment dynamics.

In Florida, pioneering DNA research on strawberries helps develop tastier, more aromatic varieties, delivering sweeter, more flavorful fruits to consumers and growers alike.

Berries are emerging as key players in functional nutrition, thanks to advanced extraction and uses in nutraceuticals, cosmetics, and pharmaceuticals.

The berry industry is experiencing a commercial boost for blueberries, mixed signals for harvests (Greece ahead of schedule), and strong varietal innovation.