EVENTI

For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.

The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.

The berry sector continues to be characterised by dynamic developments, driven by varietal innovation, climate change and shifts in the global balance of power.

Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.

BerrySmart brings AI, sensors and mapping to U.S. blueberry farms, turning field data into sharper yield forecasts and measurable margin gains across the whole value chain.

In Trieste, berries show lower prices, good quality and steady availability across urban retail stores, with blueberries in 100% of outlets and assortments reaching up to 5 references today.

Glycine betaine and polyphenols help blueberries manage heat, radiation and oxidative stress, protecting yield and quality.

To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors