EVENTI

In a Mediterranean that is getting warmer and drier, berries will survive – and deserve their place – but it needs become water-smart by design.

In January 2026, Saluzzo, Sondrio and Verona will host major events on blueberry cultivation tech: agrivoltaics, AI, premium varieties and sustainable packaging.

In week 50/2025 blueberry prices remain steady, showing variability between premium, zero-residue and standard tiers, and differences across the main international retailers monitored.

Hortifrut shuts down operations in Mexico and reshapes its blueberry strategy in Peru and China, posting $59 million in losses and investing in high-performing varieties.

Red currants surge (+9.1%), blueberries slightly up (+1.6%) and raspberries still down (-2.3%). Weekly analysis of online retail prices in Italy and product distribution.

Berries offer powerful antioxidant, metabolic and neuroprotective properties for heart, brain and gut wellness, proven by scientific research.

The Piacenza retail monitor shows blueberries exclusively from Peru and raspberries mostly from Morocco, with Mexican blackberries. Good quality, Italian redcurrants only, and blackberries trending lower.

Over the past two weeks we saw varietal innovation (new releases and breeding programs), production adjustments (Mexico and Peru) and market signals in the UK.

The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.