Modena retail stores: offers and large formats dominate the berries department
Promotional offers and large-format packaging are changing the landscape of small fruits in the retail stores in Modena, influencing assortments, prices and consumer preferences.
Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.
Blackberry prices soar (+9.7%) in Italian GDO e-commerce in week 32/2025. Analysis of price changes and assortment with focus on blueberries and raspberries.
Inclusive Blueberry Team in Cesano Boscone: work, nature and autonomy for people with disabilities
The project also includes raspberries and blackberries in greenhouses and accessible fields that provide work for the 15 members of the Blueberry Team.