Berries in Modena retail: stocked shelves, generous packs and average prices in local stores
In Modena, berries are well represented in retail: blueberries, raspberries, blackberries and redcurrants show broad assortments, average prices at €19.87/kg and sound quality in 17 stores
Berries in Italy’s top 5: growth driven by market penetration, purchase frequency and heavy buyers
With their market share now rivalling that of traditional categories such as bananas and apples, berries remain a key driver for the Italian retail sector.
Chinese blueberries are sold live online: Douyin, Yunnan and 24-hour deliveries are changing the rules of the market
On Douyin (the Chinese TikTok), Yunnan blueberries have become a live-streaming e-commerce hit: thanks to content creators, fast logistics and 24-hour delivery.
Blueberries, overall price index for week 20/2026: premium segment +10%
In week 20/2026, the global blueberry price index rose 0.3%: Premium jumped 10.96%, while Standard blueberries fell 1.34% across all monitored retail chains in Europe, the US and Australia.
Berry Area 2026 brought together exhibitors, operators, technicians, buyers, researchers, and stakeholders for three dynamic days of events, meetings, and experiences.
Quality is no longer enough: blueberries enter the era of timing
According to Castagnasso, the competitive advantage today lies in timing – that is, synchronising production, demand, logistics, quality and the sales window.
Italian berries: grocery retail prices fall by 2.9%, with raspberries and blueberries leading the decline
In week 20/2026, berry grocery prices in Italy declined: raspberries -4.2%, blueberries -3.4%, blackberries -1.3% and the weekly index at -2.9%, confirming broad falls across all categories.
