EVENTI

Glycine betaine and polyphenols help blueberries manage heat, radiation and oxidative stress, protecting yield and quality.

To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

The global blueberry price index rose by 1.8% in week 19/2026. Organic recorded the strongest increase, while standard and premium segments remained broadly stable across all weekly baskets.

Mario Steta (IBO): There is a market for Italian blueberries, but consistent quality, new genetics and collaboration across the supply chain are needed.

Ellie Norris leads USHBC from USA and Oregon, focusing on blueberry demand growth, labor costs, workforce shortages and industry unity as highbush growers face new global market pressures.

For Mother’s Day, F.lli Orsero presents limited-edition blueberries in a heart-shaped pack: a simple, natural gesture to celebrate the bond between mothers and children.

In Italian online grocery, berries record new price increases: raspberries +6%, blueberries +1.9% and blackberries +1.4%. Blueberries lead the assortment, with 17 references out of 49 total.

Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Among the items most affected are fertilisers and crop protection products (+30% / 40%), and packaging (+15% / +25%).