This edition covers consumer demand trends for berries, innovation in breeding trials, and technologies enhancing shelf life at retail level.
Market Trends
Blueberries gaining shelf space in Italian supermarkets
According to Italiafruit, blueberry sales in retail channels rose 14% in July. Growth is driven by more attractive packaging, diversified display placement, and seasonal promotions. 125g and 250g packs remain most popular among increasingly loyal consumers.
Source: Italiafruit.net, July 26, 2025
Breeding & Innovation
New strawberry and raspberry selections tested in Southern Italy
Trial fields in Southern Italy are evaluating early-producing patented varieties of strawberry and raspberry. The selections show high yield potential, uniformity, and post-harvest resilience. Preliminary tests report consistent sizing and good °Brix levels.
Source: Fruitbookmagazine.it, July 25, 2025
Retail Quality & Shelf Life
Humidity-control boosts berry freshness in stores
A Dutch supermarket chain deployed humidity-controlled display units in fresh produce sections, improving shelf life for blueberries and blackberries. Early results show 20% reduction in waste and increased customer satisfaction with product freshness.
Source: Fruchthandel.de, July 23, 2025
