The survey was carried out on 06/08/2025 in the urban area of Modena (Italy) and covered 15 stores belonging to 15 retail chains from 13 large-scale retail groups.
The product ranges were surveyed in the following chains: Aldi, Conad, Dpiù, Ecu, Esselunga, Eurospar, Eurospin, Extra Coop, IN's, iperFamila, IperRossetto, Lidl, MD, Spazio Conad, U2.
Assortment
In the berry fruit category, the stores visited offered between a minimum of 2 and a maximum of 8 SKUs, with an average of 4.6 SKUs per store.
In the 15 stores where berry fruits were available:
100% stocked Raspberries
100% stocked Blueberries
80% stocked Blackberries
33% stocked Redcurrants
27% stocked Mixed berry packs
Product Range Breadth
0% of the stores with berries on offer had only one SKU available.
33% of the stores with berries on offer had 2 or 3 SKUs available.
67% of the stores with berries on offer had 4 or more SKUs available.
Quality and Prices
The groups with the best quality were Aldi, Eurospin, Gruppo PAM, MD, and Unes.
Retail prices
Raspberries (18 observations): min. €11.84/kg, max. €25.20/kg, average €17.71/kg.
Blueberries (29 observations): min. €9.90/kg, max. €24.80/kg, average €14.19/kg.
Blackberries (15 observations): min. €11.56/kg, max. €21.20/kg, average €15.44/kg.
Redcurrants (5 observations): min. €12.64/kg, max. €19.84/kg, average €15.86/kg.
Mixed berry packs (4 observations): min. €19.67/kg, max. €23.87/kg, average €21.22/kg.
Overall (71 observations): min. €9.90/kg, max. €25.20/kg, average €15.86/kg.
Brands and Packaging
A total of 17 brands of berry fruits were found across the stores visited.
The brand with the highest average prices in the category was Naturama.
The brand with the lowest average prices for blueberries was Scandola, followed by Calliari Carmelo.
Packaging
28% of the blueberry SKUs surveyed were sold in packs with a net weight of 125g.
