EVENTI

"We have a lot of confidence in our genetic programme that we have been developing for eight years. The new Peruvian own genetics 'La Chola' is very well adapted to the climatic conditions and we believe it is Camposol's big bet for the blueberry," says Camposol director Gómez-Bazán.

Morocco's berry exports are increasing this season compared to the 2022/23 season. According to data released by the AMPFR (Moroccan Association of Red Fruit Producers), exports have increased from 111 thousand tonnes to 120 thousand tonnes from the start of the season to April 30.

The prices of berries in Milan's large-scale distribution are fluctuating, with significant differences between one supermarket and another. However, they are generally on the decline with many promotions.

Oppy has partnered with G&M Farms to introduce two new blueberry varieties, Pink Cosmo and Hunkaberry, developed by the University of Georgia. These varieties stand out for their unique flavors and sizes, with seasonal debuts in May and June, aiming to revolutionize the blueberry market.

The Global Blueberry Price Index of the Italian Berry basket as measured on 13/5/2024 decreased by 2.5% compared to the previous week. The index consists of 14 large global retail brands.

USHBC has launched a campaign to increase blueberry sales in the US, with activations at major retailers. The campaign, targeted at occasional and new consumers, will run in over 4000 shops and includes festive themes such as Mother's Day.

Retails prices rebounded in the berry category, with blueberries and blackberries pushing up the Italian retail index.

The strawberry season in the UK is delayed due to rainy weather, but this is leading to bigger and tastier fruit that may exceed consumer expectations. Despite the delay, production will meet demand, benefiting the economy and events such as Wimbledon.

Mark your calendar for the 10th Biennial Symposium on the Benefits of Berries to be held in Philadelphia, PA, 7-9 October 2025. Leading berry researchers will present cutting-edge health research.

Blueberry Arena, the event organized by Blueberries Consulting at Macfrut 2024, concludes its third day on Friday, May 10th and has been an opportunity for European producers and entrepreneurs, and a major boost for the blueberry industry on its path to having a greater presence in Europe.