How Lucchini Berries' Easy Raspberries are growing from Mexico to Morocco
Alessandro Lucchini, a pioneer of berries in Italy, works full-time on the spread of EasyRock and EasyStar raspberries from Morocco to Mexico and Poland.
In Morocco, labour and water shortages may slow down the expansion of berries
The 2023/24 season saw the emergence, for the first time in Morocco, of a problem that had not been anticipated: the shortage of labour. Water is also short.
Pattini focuses on food service and restaurants to make blueberries grow
New technologies to increase shelf-life and a strategic focus on the food service and restaurant channel: 'There is still room to grow blueberry consumption."
The blueberry industry still has a long way to go to achieve consistency in fruit characteristics. However, the sector has improved its quality standards.