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Research 

09 Sep 2025

OSU Blueberry Field Day: varieties and safety
OSU’s 2024 Blueberry Field Day highlights new blueberry cultivars, harvester contamination risks, and research-backed support for growers.

Marketing 

03 Sep 2025

USHBC Report: +55% US blueberry exports to South Korea
According to the USHBC Report, US blueberry exports to South Korea rose by 55% in the first half of 2025, marking a record performance for the industry.

Production 

28 Aug 2025

Blueberries in Georgia: postharvest quality compared
Study on SHB, RE and NHB in Georgia: sugars, acidity and anthocyanins remain stable for 30 days at 4°C, ensuring consistent taste, nutrition and quality.

Research 

27 Aug 2025

Blueberry texture study in North Carolina: firmer fruit wins
Blueberry texture analysis is the key to understanding fruit quality, resistance to mechanical harvesting and genetic selection.

Retail 

21 Aug 2025

Do strawberry promotions really work in the US?
Over the past 12 months, more than half of all strawberries purchased at retail in the United States (by volume) were sold on promotion. What's the real impact?

Breeding 

07 Aug 2025

Stronger, tastier blackberries: study from Florida
New disease-resistant and flavorful blackberries discovered by University of Florida researchers. A major opportunity for growers and global markets.

Marketing 

05 Aug 2025

Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.

Marketing 

25 Jul 2025

Press review: Driscoll's sensory experience and berries positioning
This week's press review provides an overview of the marketing and communication strategies adopted by the main players in the supply chain.

Health 

19 Jul 2025

Strawberries: energy, antioxidants and wellness
Rich in vitamin C, fiber and anthocyanins, California strawberries help prevent inflammation, diabetes and oxidative stress with flavor and lightness.

Markets 

18 Jul 2025

US blueberries: a $9.1 billion market
Blueberries generate $9.1B annually in the U.S. economy. July sees peak harvests and rising demand, fueled by tech innovation and year-round imports.