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Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Consumption 

23 Jun 2025

Why frozen blueberries are brighter and healthier
Frozen blueberries appear more vibrant due to anthocyanins released during freezing—and they may offer more nutrients than fresh, thanks to greater bioavailability.

Marketing 

20 Jun 2025

Blueberry industry considers USHBC assessment hike to strenghten its marketing power
The U.S. blueberry industry is considering a USHBC assessment hike to strengthen marketing efforts, increase consumer demand, and raise $30 million annually by 2028.

Technologies 

11 Jun 2025

A robotic hand harvests fresh blackberries in Arkansas
A three-fingered robotic hand developed in Arkansas can now pick fresh blackberries, offering a high-tech solution to labor shortages in berry farms.

Production 

09 Jun 2025

Genetic locus behind blackberry thorns identified
Researchers in Arkansas identify the genetic locus behind blackberry thorns, enabling faster breeding of thornless, market-friendly varieties.

Production 

16 May 2025

Organic blueberries in California: Gill’s bold approach
In California, Paul Gill grows 350 acres of organic blueberries with zero fungicides, using sunlight and biological inputs in a data-driven, sustainable farming model.

Vertical farming 

28 Mar 2025

Plenty in crisis: vertical farm company declares bankruptcy
Plenty, the leader of vertical farms and backed by Jeff Bezos, declares bankruptcy. Despite the financial crisis, the company is keeping its strawberry production on the vertical farm in Virginia active and is focusing on a new restructuring plan.

Marketing 

21 Feb 2025

Varietal innovation and consumer marketing help stimulate demand for Florida berries
Florida is the first blueberry harvesting state in the USA and opens its national blueberry season every year, which gives it a competitive advantage.

Marketing 

27 Dec 2024

USD 1.5 million funds granted for US blueberry to expand into Asian markets
Kasey Cronquist (USHBC) said: 'This funding is critical to our expansion efforts in markets such as Vietnam, India and South Korea.

Climate change 

13 Dec 2024

Strawberries: 40% of harvests at risk due to climate change
Research from the University of Waterloo (Canada) analysed the effects of rising temperatures on strawberries and identified mitigation actions.