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Marketing 

02 Jul 2025

Wimbledon and strawberries: from the 16th century to the viral Instagram sandwich
Strawberries and cream at Wimbledon: a timeless British tradition combining sport and flavour, with 2.5 million strawberries served each tournament.

Brand 

02 Jul 2025

F.lli Orsero blueberries “on the go” with open close packaging
F.lli Orsero launches “on-the-go” blueberries in a 250g resealable pack: fresh, practical and ideal for a healthy, convenient snack ready to enjoy anywhere.

Prices 

02 Jul 2025

Global blueberry prices index: –9% for organic in week 27/2025
Week 27/2025: global e-commerce blueberry prices drop by 3%. Organic blueberries fall by 9%, while only the premium segment grows with a +3.5% increase.

Prices 

01 Jul 2025

Berries prices online in Italy: raspberries +6% in week 27/2025
In Italy’s e-commerce week 27, raspberry prices rise sharply (+6%). Blueberries and red currants remain stable, while blackberries decline. Full GDO data inside.

Markets 

30 Jun 2025

The Berry Collective: Australia’s largest blueberry marketing alliance
Mountain Blue and Oz Group launch The Berry Collective, Australia’s top blueberry group with 200+ growers and a strong, unified marketing strategy.

Markets 

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field
In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Prices 

27 Jun 2025

Florence retail stores: Italian berries and wide selection
On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.

Prices 

26 Jun 2025

Blueberry prices drop by -1% on global e-commerce in week 26/2025
In week 26/2025, blueberry prices fell by 1% globally. Organic and discount down, 85% of references stable. Data from 12 banners and 43 blueberry products.

Marketing 

25 Jun 2025

Berries certified by Superior Taste Award 2025
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits