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Marketing 

23 May 2025

Beyond the 125g format: how blueberries are growing towards segmentation in Italy
While the issue of weight format seems to have been resolved, berry segmentation strategies are still rare in the Italian retail sector. What is happening?

Prices 

22 May 2025

Piacenza berry retail stores: prices down, apart from currants
Berry retail stores in Piacenza show falling prices for blueberries, raspberries and blackberries, while red currants remain expensive despite lower quality.

Markets 

21 May 2025

Ukraine: blueberry growers unite for export
Ukraine’s blueberry producers launch an association: 16 growers with 850 ha united for export, top quality and access to global markets despite the war.

Prices 

21 May 2025

Global blueberry prices index down 1.4%, organic drops 6% in week 21/2025
Week 21/2025: the global online blueberry price index drops by 1.4%, with organic blueberries recording a significant 6% decline across key markets.

Markets 

20 May 2025

Morocco’s berry industry: challenges and outlook
Morocco's berry industry faces climate extremes, rising costs, and labor issues. Sustainable innovations offer new growth opportunities.

Prices 

20 May 2025

Italian berries e-commerce : raspberries up, blackberries down - week 21/2025
Berry prices online: week 21/2025 marks -5% for blackberries, +3% for raspberries. Other references in digital retail unchanged.

Marketing 

19 May 2025

Devoted to Delicious™: Driscoll’s berries take over Berlin
Driscoll’s Devoted to Delicious™ lands in Berlin with 835 billboards, berry bikes, in-store events and social activations to win over German consumers.

Brand 

17 May 2025

I Frutti di Gil and the new strategies between 'snackability' and large volumes
Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

Markets 

16 May 2025

Growing presence of Italian raspberries in Italian wholesale markets
The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.

Production 

15 May 2025

British Berry Growers raises the alarm: '£624m industry but support needed'
A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.