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Marketing 

05 Aug 2025

Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.

Prices 

05 Aug 2025

Blackberries +9.7% in Italian e-commerce
Blackberry prices soar (+9.7%) in Italian GDO e-commerce in week 32/2025. Analysis of price changes and assortment with focus on blueberries and raspberries.

Production 

04 Aug 2025

Sologne blueberries team up with Auchan: three-year pact to support French production
Auchan agrees cost-fixed prices with local producers in a market where only 17 % of the blueberries consumed come from domestic cultivation,

Retail 

01 Aug 2025

Press review: consumption in Italy, varieties, retail shelf life and quality
This edition covers consumer demand trends for berries, innovation in breeding trials, and technologies enhancing shelf life at retail level.

City 

01 Aug 2025

The berry range in the retail stores in Genoa (Italy)
The Retail Berry Monitor surveys the entire berry range in the Ligurian capital, with a broad overview of the city's retail offer.

Prices 

31 Jul 2025

Italy: berry e-commerce prices plummet, blackberries -5.9%
Prices plummet on all the products in the berry category in week 31/2025: e-commerce price index down 2.8% for berries.

Prices 

30 Jul 2025

Global blueberry price index down 1,1% in week 31-2025
The index analyzes 14 large global retailers, with blueberries in the standard segment showing the largest decline.

Markets 

29 Jul 2025

Golden raspberries in limited-edition release
Rare golden raspberries hit the market in a special release. With a unique colour, delicate flavour and limited supply, they’re a must-try for berry lovers.

Markets 

28 Jul 2025

From Serbia to the world: BSK’s air-powered blueberry harvesting machines
From Serbia, BSK transforms blueberry harvesting with air pulse tech: a gentle and efficient solution now used in over 30 countries, from the USA to Oceania.

Marketing 

25 Jul 2025

Press review: Driscoll's sensory experience and berries positioning
This week's press review provides an overview of the marketing and communication strategies adopted by the main players in the supply chain.