Italian Berry

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Markets

Marketing 

01 Oct 2024

Driscoll's lands in London with massive marketing campaign
The campaing includes branded billboards in high-traffic areas, berry sampling via promotional bikes across the city and a fruit gifting installation.

Production 

28 Sep 2024

Sant'Orsola plans to invest EUR 27.6 million by 2031
Funds will be allocated to quality, calendar expansion, varietal renewal and environmental sustainability throughout the production chain.

Interviews 

Marketing 

Production 

Varieties 

27 Sep 2024

Nergi, the baby kiwi is ready to grow
"So far we have deliberately kept the hectares unchanged in order to consolidate the project, but regular sales give us the confidence to increase the areas."

Retail 

Prices 

26 Sep 2024

Global blueberry price index up +0.9% in week 39/2024
The premium segment at +4.2% in the index consisting of 14 global retailer, of which 13 with blueberries on offer on 24/09/2024.

Interviews 

Markets 

25 Sep 2024

F.lli Castellino, "Let's network to push consumption"
After a berry season complicated by bad weather F.lli Castellino looks ahead: "the sector needs a joint promotion initiative"

City 

Retail 

Prices 

24 Sep 2024

Critical outlook in Bologna (Italy) with high berry prices and sluggish retail sales
High prices on the whole berry range are accompanied by a criticality on the shelf where high prices are linked to low availability in most outlets visited.

Interviews 

Markets 

Production 

Varieties 

19 Sep 2024

Lagnasco Group focuses on varietal renewal to widen sales window
Anticipating the first harvest, lengthening the season with new varieties, decreasing dependence on Duke: on blueberries Lagnasco Group looks ahead and overseas

Brand 

18 Sep 2024

Agroberries acquires BerryWorld Group and becomes the world's second largest group in berries
The agreement follows Agroberries' acquisition of a minority stake in BerryWorld's operations in Europe, the Middle East, Africa and Asia-Pacific.

Breeding 

Markets 

Production 

18 Sep 2024

Strawberry from research to market in the new Macfrut Academy
The lesson starts with the new frontiers of varietal research, followed by an in-depth look at market demands and strategies research and production implement.

City 

Retail 

Prices 

18 Sep 2024

In Padua (Italy) high prices and little product on offer in the supermarket shelves
High prices throughout the berry category, especially for blueberries and raspberries. Quality standards generally acceptable in the 20 stores visited.