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Marketing 

07 May 2026

Color Rush: Naturipe brings pink blueberries to the US premium retail market
The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.

Prices 

07 May 2026

Berries in Trieste: lower prices and good quality across local urban retail stores in May 2026
In Trieste, berries show lower prices, good quality and steady availability across urban retail stores, with blueberries in 100% of outlets and assortments reaching up to 5 references today.

Marketing 

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Prices 

06 May 2026

Global blueberries: price index rises by 1.8% as organic drives gains in week 19/2026 report
The global blueberry price index rose by 1.8% in week 19/2026. Organic recorded the strongest increase, while standard and premium segments remained broadly stable across all weekly baskets.

Marketing 

05 May 2026

F.lli Orsero celebrates Mother’s Day with limited-edition heart-shaped blueberries
For Mother’s Day, F.lli Orsero presents limited-edition blueberries in a heart-shaped pack: a simple, natural gesture to celebrate the bond between mothers and children.

Prices 

05 May 2026

Italian online berry prices: raspberries +6% as blueberries lead full assortment
In Italian online grocery, berries record new price increases: raspberries +6%, blueberries +1.9% and blackberries +1.4%. Blueberries lead the assortment, with 17 references out of 49 total.

Retail 

04 May 2026

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Breeding 

03 May 2026

Press review: production, innovation and competition
The latest news about climate-related production challenges, growing international competition and a strong drive towards varietal innovation and premium.

Markets 

01 May 2026

US blueberries: $850K USDA funding to boost exports and expand global strategic markets
The US invests $850K in blueberries to strengthen exports and global presence. The AFTPP program targets strategic markets across Asia and Latin America to drive demand