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Markets

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field

In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Markets

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.

The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Prices

27 Jun 2025

Florence retail stores: Italian berries and wide selection

On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.

Prices

26 Jun 2025

Blueberry prices drop by -1% on global e-commerce in week 26/2025

In week 26/2025, blueberry prices fell by 1% globally. Organic and discount down, 85% of references stable. Data from 12 banners and 43 blueberry products.

Marketing

25 Jun 2025

Berries certified by Superior Taste Award 2025

Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits

Prices

25 Jun 2025

Online berries in Italy: only raspberries up in week 26/2025

In week 26/2025, only raspberry prices rise online (+3.2%). Blueberries and blackberries decline. Blueberries lead in online retail stores product range.

Marketing

23 Jun 2025

Berry Swing official sponsor of the classic race La Fausto Coppi

On 29 June 2025, passion for sport meets the explosive taste and beneficial properties of Europe's small fruits with Berry Swing.

Breeding

21 Jun 2025

Press review week 25/2025: organic, taste and raspberry breeding

This week’s edition dives into organic supply expansion, taste recognition awards, innovative breeding developments, and emerging market trends.

Marketing

20 Jun 2025

Blueberry industry considers USHBC assessment hike to strenghten its marketing power

The U.S. blueberry industry is considering a USHBC assessment hike to strengthen marketing efforts, increase consumer demand, and raise $30 million annually by 2028.

Prices

20 Jun 2025

Italian e-commerce: -18% red currants, +9% raspberries in week 25/2025

Week 25/2025: online retail store prices collapse for redcurrant (-18%) and surge for raspberry (+9%). Italy’s e-commerce expands berry range with 88 references.