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Marketing 

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Events 

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Marketing 

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Markets 

10 Apr 2026

Press review: premium demand, logistics and new varieties
Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.

Marketing 

10 Apr 2026

California Strawberries 2026: Record Crop and U.S. Retail Strategies
California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

Prices 

09 Apr 2026

Blueberries: global price index +7.6% driven by premium segment in online retail
The global blueberry price index rises by 7.6% in week 15/2026. Premium segment drives growth at +23.44%, while organic and discount remain stable. Insights from online retail tracking.

Markets 

08 Apr 2026

China: blueberry boom in Yunnan amid export growth
Blueberry farming in Mengzi, Yunnan reaches 4,666 hectares, with rising exports to Southeast Asia and a shift toward large-scale production systems.

Prices 

08 Apr 2026

Italy online retail berry prices: blueberries rise, raspberries drop in week 15/2026
In Italy’s online retail, week 15/2026 shows blueberries rising (+11%), raspberries falling (-13%), and blackberries declining. Full analysis of berry prices and assortment trends.

Markets 

07 Apr 2026

BerryWorld names Delfi Brea ambassador 2026
BerryWorld appoints Delfi Brea as 2026 ambassador: padel, health trends and global berry consumption growth drive strategy targeting wellness-focused consumers.

Markets 

06 Apr 2026

Germany: berries slow down in February, volumes drop sharply while prices rise
After a stable January, the berries segment in Germany recorded a double-digit decline in February, both in value and, above all, in volume.