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Markets 

30 Jun 2025

The Berry Collective: Australia’s largest blueberry marketing alliance
Mountain Blue and Oz Group launch The Berry Collective, Australia’s top blueberry group with 200+ growers and a strong, unified marketing strategy.

Markets 

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field
In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Prices 

27 Jun 2025

Florence retail stores: Italian berries and wide selection
On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.

Prices 

26 Jun 2025

Blueberry prices drop by -1% on global e-commerce in week 26/2025
In week 26/2025, blueberry prices fell by 1% globally. Organic and discount down, 85% of references stable. Data from 12 banners and 43 blueberry products.

Marketing 

25 Jun 2025

Berries certified by Superior Taste Award 2025
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits

Prices 

25 Jun 2025

Online berries in Italy: only raspberries up in week 26/2025
In week 26/2025, only raspberry prices rise online (+3.2%). Blueberries and blackberries decline. Blueberries lead in online retail stores product range.

Marketing 

23 Jun 2025

Berry Swing official sponsor of the classic race La Fausto Coppi
On 29 June 2025, passion for sport meets the explosive taste and beneficial properties of Europe's small fruits with Berry Swing.

Breeding 

21 Jun 2025

Press review week 25/2025: organic, taste and raspberry breeding
This week’s edition dives into organic supply expansion, taste recognition awards, innovative breeding developments, and emerging market trends.

Marketing 

20 Jun 2025

Blueberry industry considers USHBC assessment hike to strenghten its marketing power
The U.S. blueberry industry is considering a USHBC assessment hike to strengthen marketing efforts, increase consumer demand, and raise $30 million annually by 2028.