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Markets

Markets 

12 May 2026

Quality is no longer enough: blueberries enter the era of timing
According to Castagnasso, the competitive advantage today lies in timing – that is, synchronising production, demand, logistics, quality and the sales window.

Prices 

12 May 2026

Italian berries: grocery retail prices fall by 2.9%, with raspberries and blueberries leading the decline
In week 20/2026, berry grocery prices in Italy declined: raspberries -4.2%, blueberries -3.4%, blackberries -1.3% and the weekly index at -2.9%, confirming broad falls across all categories.

Markets 

11 May 2026

Aldi bets on sweeter British blackberries as sales are expected to rise 20%
Aldi expects British blackberry sales to rise 20%, driven by sweeter varieties and its partnership with Driscoll’s for a 100% UK range from 21 May.

Export 

11 May 2026

Peru ends the 2025/26 blueberry season up 20%: the exporter rankings
Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.

Production 

10 May 2026

Georgia, the new blueberry hub between Europe and Central Asia
Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.

Marketing 

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Marketing 

08 May 2026

USHBC brings blueberries to Formula 1 Miami Grand Prix with Blueberries GO BIG and People Inc.
USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.

Markets 

08 May 2026

Press review: premium, innovation and post-harvest
The berry sector continues to be characterised by dynamic developments, driven by varietal innovation, climate change and shifts in the global balance of power.

Markets 

07 May 2026

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges
Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

Marketing 

07 May 2026

Color Rush: Naturipe brings pink blueberries to the US premium retail market
The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.