Italian Berry

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Consumption

Habits 

15 Apr 2025

Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

Consumption 

07 Apr 2025

Berries: perception, consumption, storytelling
Manuela Soressi and Laura Maragliano (Sale & Pepe) meet at Macfrut to explore the deeper meanings behind the consumption of berries.

Habits 

05 Apr 2025

Blueberry trend: 'pop crisp' conquering consumers, according to Breeding Value results
CNR IBE, Institute for BioEconomics, was among the Italian partners of 'Breeding Value' with the task of exploring consumer preferences for berries.

Consumption 

20 Feb 2025

Strawberries: rising prices (+8%) support the market worth € 389 million in Italy
Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.

Consumption 

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.

Consumption 

13 Feb 2025

Raspberries, the Italian market in 2024 grows only driven by prices
Over the last five years, the raspberry has seen a steady increase in value in Italy from € 27.3 M in 2020 to € 38.1 M in 2024 (+40%).

Consumption 

12 Feb 2025

Blueberries in Italy: 900.000 new households and 12.500 tons in 2024
Blueberries continue to perform well in Italy in terms of penetration and total consumption, ranking as one of the most dynamic lines in the fruit department.

Consumption 

11 Feb 2025

Italian households expenditure on berries exceeds Eur 232M in 2024 (+14.9%)
In 2024, there was also a 15.4 per cent increase in the quantities purchased, which rose from 14.2 thousand tonnes to over 16.4 thousand tonnes.

Consumption 

30 Dec 2024

Germany: blueberry imports set new record at 64,000 tonnes
Germany is the most important outlet market in Europe, followed by the UK. For years, blueberry and raspberry imports have been reaching new records.

Health 

26 Dec 2024

Berries and cherries valuable allies in fighting cardiovascular diseases
Cardiovascular diseases are among the leading causes of global mortality. A diet rich in cherries and berries can reduce risk factors.