Italian Berry

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Consumption

Marketing 

19 May 2026

True-plant: how berries can empower the plant-based world
The future of plant-based food cannot be built solely on imitating meat. It must return to celebrating real plants, including the berry category.

Consumption 

13 May 2026

Berries in Italy’s top 5: growth driven by market penetration, purchase frequency and heavy buyers
With their market share now rivalling that of traditional categories such as bananas and apples, berries remain a key driver for the Italian retail sector.

Markets 

08 May 2026

Press review: premium, innovation and post-harvest
The berry sector continues to be characterised by dynamic developments, driven by varietal innovation, climate change and shifts in the global balance of power.

Advice 

17 Apr 2026

Hepatitis A and berries: risks, ISS data and practical safety advice
Hepatitis A and berries: ISS data for 2025-2026, frozen fruit risks and practical advice to stay safe in the kitchen.

Nutrition 

13 Apr 2026

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines
Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

Consumption 

01 Apr 2026

Strawberries: steady, sustained growth pushes Italian household spending up to €19 million
The number of households making purchases is growing, market penetration is rising, total volumes are increasing significantly, and value has reached a new high

Consumption 

31 Mar 2026

Currants in Italy 2025: buyer numbers and volumes are recovering, but purchasing intensity remains low
In 2025, the currant market in Italy is showing signs of recovery compared with 2024, but within a five-year outlook that remains fragile.

Consumption 

30 Mar 2026

Blackberries in Italy 2025: buyer numbers and value are rising, but purchasing intensity is declining
The blackberry market is growing mainly due to an expansion of the buyer base and a rise in average prices, rather than an increase in spending per buyer.

Consumption 

27 Mar 2026

Italy’s raspberry market in 2025: more buyers, recovering volumes and record value
The Italian Berry-YouGov analysis of the raspberry market in Italy indicates strong growth in the number of buyers and volumes on the rise in 2025

Consumption 

19 Mar 2026

“Een handje zomer”: a Dutch campaign to boost berry consumption among young adults
In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.