Italian Berry

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Consumption

Consumption 

08 Jul 2026

GreenWise blueberries recalled at Publix after 12 E. coli cases
In the US, a batch of GreenWise organic frozen blueberries sold by Publix in eight states has been recalled.

Marketing 

06 Jul 2026

Berries as ingredients monitor: beverages, beauty and new industrial uses for berries
Italian Berry’s first report on small fruits as ingredients analyses trends in beverages, gummies, cranberries, beauty products and flavours.

Varieties 

03 Jul 2026

Capron Royal strawberry: the heritage variety that appeals to niche markets
Traditional, aromatic and not well suited to long supply chains: Capron Royale muscat strawberry is a product best suited direct sales and specialist ranges.

Consumption 

02 Jul 2026

UK strawberries: supermarkets, varieties and quality in The Guardian’s test
A Guardian survey of strawberries sold in British supermarkets reveals a mature, segmented market with great emphasis on variety, origin, taste and transparency

Consumption 

01 Jul 2026

Moldy strawberries: what consumer reviews reveal about berries
Facebook reviews on moldy strawberries highlight consumer expectations and shelf-life challenges for berries.

Consumption 

17 Jun 2026

Driscoll’s strawberries, pesticides and cancer: what is really behind the viral alarm
The Driscoll’s case shows how residues, PFAS and social media can quickly turn a limited test into a reputational issue for berries.

Marketing 

09 Jun 2026

Berries as ingredients: values and trends beyond the fresh aisle
A new focus on berries in the food, beverage, wellness and cosmetics sectors, designed to identify trends in values and culture from other categories

Marketing 

19 May 2026

True-plant: how berries can empower the plant-based world
The future of plant-based food cannot be built solely on imitating meat. It must return to celebrating real plants, including the berry category.

Consumption 

13 May 2026

Berries in Italy’s top 5: growth driven by market penetration, purchase frequency and heavy buyers
With their market share now rivalling that of traditional categories such as bananas and apples, berries remain a key driver for the Italian retail sector.

Markets 

08 May 2026

Press review: premium, innovation and post-harvest
The berry sector continues to be characterised by dynamic developments, driven by varietal innovation, climate change and shifts in the global balance of power.