Italian Berry

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Consumption

Consumption 

20 Feb 2025

Strawberries: rising prices (+8%) support the market worth € 389 million in Italy
Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.

Consumption 

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.

Consumption 

13 Feb 2025

Raspberries, the Italian market in 2024 grows only driven by prices
Over the last five years, the raspberry has seen a steady increase in value in Italy from € 27.3 M in 2020 to € 38.1 M in 2024 (+40%).

Consumption 

12 Feb 2025

Blueberries in Italy: 900.000 new households and 12.500 tons in 2024
Blueberries continue to perform well in Italy in terms of penetration and total consumption, ranking as one of the most dynamic lines in the fruit department.

Consumption 

11 Feb 2025

Italian households expenditure on berries exceeds Eur 232M in 2024 (+14.9%)
In 2024, there was also a 15.4 per cent increase in the quantities purchased, which rose from 14.2 thousand tonnes to over 16.4 thousand tonnes.

Consumption 

30 Dec 2024

Germany: blueberry imports set new record at 64,000 tonnes
Germany is the most important outlet market in Europe, followed by the UK. For years, blueberry and raspberry imports have been reaching new records.

Health 

26 Dec 2024

Berries and cherries valuable allies in fighting cardiovascular diseases
Cardiovascular diseases are among the leading causes of global mortality. A diet rich in cherries and berries can reduce risk factors.

Retail 

04 Dec 2024

Berries are standing out in Italy but the whole potential is still unexplored
Berries are standing in the Italian market by outperforming most of the categories in the produce department. But the whole potential is still untapped.

Consumption 

29 Nov 2024

Bloom attracts consumers also according to neuromarketing science
'For the consumer if it has bloom, it seems more natural,' says Vincenzo Russo, professor of consumer psychology and neuromarketing at Iulm in Milan.

Climate change 

Consumption 

Markets 

Production 

14 Oct 2024

Will the blueberry industry continue to withstand the pressure of risks and challenges?
Major trends will shape the blueberry industry’s future, especially in the face of climate volatility, growing demand, and market segmentation.