Italian Berry

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Consumption

Consumption 

17 Jun 2025

Premium blueberries, quality and wellness rising
Premium blueberry demand rises: seniors and families opt for quality, health and flavor. Superfresh Growers (US) announces a promising Northwest season.

Habits 

10 Jun 2025

Consumer Goods E-commerce in Europe: a look at 2024
Penetration, i.e. the percentage of online shoppers, was the main driver of global growth, increasing by 2.6 percentage points to 48%.

Markets 

05 Jun 2025

Italy’s blueberry growth: insights from Macfrut 2025
Explore Italy’s blueberry market growth with key data from Macfrut 2025: production, exports, domestic demand, and a focus on Piedmont, Sicily, and Calabria.

Consumption 

28 May 2025

Favor vs. popularity: what the UK really thinks of berries in 2025
Strawberries top the UK rankings; blueberries and blackberries are promising, but lagging in popularity despite high awareness.

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Consumption 

15 May 2025

The success of berries in Italy: when the consumer drives change
At Macfrut 2025, Thomas Drahorad's talk at the Berry Area offered a detailed snapshot of the evolution of berry consumption in Italy.

Consumption 

14 May 2025

Defending the strawberry: data, context and responsibility in chemical residue communication
Every year, with the arrival of spring, the strawberry makes a comeback in the fruit and vegetable department and in the media. For better or for worse.

Nutrition 

13 May 2025

Berries on newsstands for fans of healthy and delicious food
The May issue of the monthly magazine Sale & Pepe is a particularly rich edition for berry lovers.

Consumption 

12 May 2025

The Italian blueberry market will grow by 10% annually until 2030
Italian Berry's survey of a selection of leading Italian stakeholders also revealed the expected trend in retail prices.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.