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11 Dec 2022

INTERVIEW WITH CHATGPT, THE ARTIFICIAL INTELLIGENCE THAT KNO...

If you still think that artificial intelligence is something for nerds or mad scientists, perhaps this interview is an opportunity to revise your judgment. In fact, the answers to Italia...

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10 Dec 2022

TORTONA FRAGRANT STRAWBERRY: PIEDMONT'S QUEEN FOR 100 YEARS

"The Tortona Strawberry has a very short harvest period, we are talking about 15 days, it is like a meteor": this is how Patrizia Lodi, one of the main producers of a fruit that is truly unique for its taste characteristics, defines it. Let's discover together the fascinating history of this...

Consumption 

Events 

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25 Nov 2022

MACFRUT 2023 WORLD CAPITAL OF BLUEBERRY WITH DRISCOLL'S AND...

Italy will be the world capital of blueberry in May 2023 thanks to a four-day event that will bring together top technical-scientific experts, global players and international opinion leaders in Rimini. This is the first time in Europe that blueberry is the subject of such an extensive and in...

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19 Nov 2022

Prezzi GDO Trieste: i mirtilli a € 0,99 da Pam

La rilevazione si è svolta nei punti di vendita della grande distribuzione organizzata. Sono stati raccolti i prezzi, i brand, le promozioni e la qualità dell'offerta dell'assortimento dei piccoli frutti nei punti vendita visitati.

Nutrition 

Health 

Statistics 

Technologies 

12 Nov 2022

BILBERRY: CHARACTERISTICS AND CURIOSITIES OF THE KING OF THE...

Summary

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Interviews 

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Production 

29 Oct 2022

THE FUTURE OF BLUEBERRY IN ITALY ACCORDING TO SPREAFICO

In this exclusive interview Gianluigi Bertelli, head of Spreafico's berries business unit, analyzes the main factors that are characterizing the development of the blueberry supply chain in Italy, with particular reference to the critical issues and objectives affecting prod...

Nutrition 

Production 

Statistics 

Technologies 

28 Oct 2022

Cranberry: all you need to know about the king of US berries

The cranberry is the most widely grown small fruit in the United States. With a centuries-old tradition, it is now part of American life and culture in its own right, becoming an integral part of events, advertising campaigns and recipes, including iconic Thanksgiving Day recipes.

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Retail 

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Markets 

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Prices 

27 Oct 2022

FLORENCE RETAIL PRICES: PAM AND ESSELUNGA WIN THE RACE FOR C...

THIS WEEK'S BEST BUYS

GDO survey in Florence conducted on 10/26/22

"I BUY WELL": Best Buy by the kilogram (category berries)
Blueberries: 500g from Pam at €9.98/kg (€4.99 per package)

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Advice 

Interviews 

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Health 

24 Oct 2022

MEJOR SUCCESS WITH ARÁNDANOS: +50% TO BLUEBERRIES CONSUMPTIO...

The goal of the "Mejor con Arandanos" promotional campaign, now active for six years in Argentina, has always been to showcase all the health attributes of blueberry and to offer Argentines an excellent, export-quality product so that they repeat purchases and get into the habit of consu...

Habits 

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Marketing 

19 Oct 2022

SEKOYA™ WILL LAUNCH THE CONSUMER BRAND LIVIE™ IN 2023.

The B2B network of SEKOYA™ manufacturers will launch from early 2023 the LIVIE™ brand, a quality brand on the package (an Ingredient Brand) that aims to distinguish blueberries SEKOYA™, available on the shelf 12 months a year and with a consistently hig...

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