Italian Berry

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Consumption

Retail 

04 Dec 2024

Berries are standing out in Italy but the whole potential is still unexplored
Berries are standing in the Italian market by outperforming most of the categories in the produce department. But the whole potential is still untapped.

Consumption 

29 Nov 2024

Bloom attracts consumers also according to neuromarketing science
'For the consumer if it has bloom, it seems more natural,' says Vincenzo Russo, professor of consumer psychology and neuromarketing at Iulm in Milan.

Climate change 

Consumption 

Markets 

Production 

14 Oct 2024

Will the blueberry industry continue to withstand the pressure of risks and challenges?
Major trends will shape the blueberry industry’s future, especially in the face of climate volatility, growing demand, and market segmentation.

Habits 

Consumption 

09 Sep 2024

Purchases over € 10 million for mixed packages, but quantity and value are declining
I dati Italian Berry - Gfk sui consumi di altri piccoli frutti e misti delle famiglie italiane mostrano un mercato con prezzi in aumento e consumi in calo.

Habits 

Consumption 

19 Aug 2024

Currants, Italian households' expenditure down 32% in two years
Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Habits 

Consumption 

13 Aug 2024

Raspberries, prices rise (+22.5%) and Italian households' consumption falls
Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

Habits 

Consumption 

12 Aug 2024

Strawberries: increasing prices (+8.4%) and spending by Italian households
The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.

Habits 

Consumption 

07 Aug 2024

Blueberries in Italy appeal to small, upper-class families in the North
Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

Habits 

Consumption 

06 Aug 2024

Italian blueberry consumer prefers 250 g format
7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?