Italian Berry

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Mirtillo

Brand 

02 Jul 2025

F.lli Orsero blueberries “on the go” with open close packaging
F.lli Orsero launches “on-the-go” blueberries in a 250g resealable pack: fresh, practical and ideal for a healthy, convenient snack ready to enjoy anywhere.

Prices 

02 Jul 2025

Global blueberry prices index: –9% for organic in week 27/2025
Week 27/2025: global e-commerce blueberry prices drop by 3%. Organic blueberries fall by 9%, while only the premium segment grows with a +3.5% increase.

Production 

01 Jul 2025

Berry cultivation in Italy between consolidation and new challenges
Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Production 

01 Jul 2025

Blueberries and raspberries in Boves: Agrion technical visit to variety trials on 10 July
A technical day dedicated to field visits to the variety trial plots of the Agrion Foundation.

Breeding 

30 Jun 2025

Planasa, record ruling in China: 'zero tolerance' against variety violations
The judge awarded record damages, recognising the malicious nature of the violation. The ruling reinforces China's commitment to IP protection.

Markets 

30 Jun 2025

The Berry Collective: Australia’s largest blueberry marketing alliance
Mountain Blue and Oz Group launch The Berry Collective, Australia’s top blueberry group with 200+ growers and a strong, unified marketing strategy.

Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Prices 

27 Jun 2025

Florence retail stores: Italian berries and wide selection
On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.

Consumption 

26 Jun 2025

Freezing blueberries: methods for quality and shelf life
Techniques for freezing fresh blueberries to maintain quality, prevent clumping and freezer burn, and extend shelf life while preserving the fruit’s natural structure.

Prices 

26 Jun 2025

Blueberry prices drop by -1% on global e-commerce in week 26/2025
In week 26/2025, blueberry prices fell by 1% globally. Organic and discount down, 85% of references stable. Data from 12 banners and 43 blueberry products.