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Berry Area

Events 

02 Mar 2026

Mario Steta (IBO) at Macfrut 2026 Berry Area: key factors to develop the blueberry business
IBO President Mario Steta will join the Berry Area at Macfrut 2026, bringing a global outlook on the key factors shaping the blueberry supply chain.

Events 

19 Dec 2025

Press review Berry Area 2026
The launch of Macfrut for Berry Area 2026 has attracted considerable interest in the press.

Events 

18 Dec 2025

Macfrut 2026 focuses on berries with a growing and renewed Berry Area
The Italian berry market accounts for Eur 621 millions and is growing at a pace of 15% annually.

Production 

01 Jul 2025

Berry cultivation in Italy between consolidation and new challenges
Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Markets 

05 Jun 2025

Italy’s blueberry growth: insights from Macfrut 2025
Explore Italy’s blueberry market growth with key data from Macfrut 2025: production, exports, domestic demand, and a focus on Piedmont, Sicily, and Calabria.

Production 

21 May 2025

Designing a blueberry planting correctly: mistakes to avoid according to Marco Butera
According to Butera, it is essential to start with a strategic analysis: understanding the future quality standards, evaluating market trends, competitors.

Consumption 

15 May 2025

The success of berries in Italy: when the consumer drives change
At Macfrut 2025, Thomas Drahorad's talk at the Berry Area offered a detailed snapshot of the evolution of berry consumption in Italy.

Markets 

14 May 2025

Cuna de Platero: Italy as strategic market for berries
From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.