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Berry Area

Technologies 

14 Apr 2025

UNITEC technologies for blueberry sorting and grading at Macfrut 2025
UNITEC revolutionises blueberry sorting and processing with AI and robotics, ensuring quality, efficiency and reduced production costs.

Brand 

08 Apr 2025

Infia packaging: the international network as a strength
Infia focuses on innovative and sustainable packaging for berries, with recycled R-Pet and a global network. Discover the latest innovations for the fruit and vegetable sector!

Marketing 

07 Apr 2025

Blueberries are all the same in Italy
Segmentation of the blueberry category seems a missed opportunity for Italian retailers, too focused on offering almost only standard blueberries and formats.

Consumption 

07 Apr 2025

Berries: perception, consumption, storytelling
Manuela Soressi and Laura Maragliano (Sale & Pepe) meet at Macfrut to explore the deeper meanings behind the consumption of berries.

Habits 

05 Apr 2025

Blueberry trend: 'pop crisp' conquering consumers, according to Breeding Value results
CNR IBE, Institute for BioEconomics, was among the Italian partners of 'Breeding Value' with the task of exploring consumer preferences for berries.

Brand 

04 Apr 2025

Sekoya: the future of blueberries is promising, ready to lead the change
Sekoya revolutionises the blueberry market with new varieties, innovation and sustainability. Discover strategies for continued global growth.

Brand 

03 Apr 2025

Pasquini&Bini in the Berry Area at Macfrut: the berries market increasingly important
Pasquini & Bini brings innovation and sustainability to the berries market. Discover it at the Berry Area of Macfrut 2025

Events 

02 Apr 2025

Frutmac at Macfrut to present top seal packaging for berries
Frutmac unveils top seal packaging for berries at Macfrut: innovation, sustainability and compatibility with existing machinery

Breeding 

25 Mar 2025

Berry Revolution: Battistini Vivai's preview at the Berry Area of Macfrut
Battistini Vivia will bring to Macfrut 2025, as an absolute preview in the Berry Area, new varieties of blueberries and raspberries.

Brand 

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality
Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.