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Berry Area

Production 

22 Apr 2025

Blueberry production in a global context: challenges and agronomic strategies
Marco R. Butera performs technical consultancy in a dozen global countries: at Berry Area he will speak about the main issues in blueberry production.

Events 

21 Apr 2025

Sant'Orsola at Macfrut 2025: focus on blackberries, blueberries and raspberries in the Berry Area
Sant'Orsola brings blackberry, blueberry and raspberry innovations to the Berry Area of Macfrut 2025 with the Residuo Zero project and new market strategies.

Markets 

19 Apr 2025

Strawberry focus: trend 2025 at the Berry Area of Macfrut
Focus on strawberries at the Berry Area of Macfrut 2025: genetic innovation, new varieties, sensory quality and growing techniques from Southern Italy. A key event for the future of strawberry growing.

Brand 

18 Apr 2025

Azcaval: green innovation for global fruit packing
Azcaval guides sustainable automation of fruit packaging in Italy, Europe, America and Africa with berries and stone technologies.

Brand 

17 Apr 2025

High-tech for berries: AI enters blueberry post-harvest
At Macfrut 2025 Maf Roda presents Berryscan G7 and new automated solutions for grading, packing and protecting blueberry quality, reducing costs and labour.

Habits 

15 Apr 2025

Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

Technologies 

14 Apr 2025

UNITEC technologies for blueberry sorting and grading at Macfrut 2025
UNITEC revolutionises blueberry sorting and processing with AI and robotics, ensuring quality, efficiency and reduced production costs.

Brand 

08 Apr 2025

Infia packaging: the international network as a strength
Infia focuses on innovative and sustainable packaging for berries, with recycled R-Pet and a global network. Discover the latest innovations for the fruit and vegetable sector!

Marketing 

07 Apr 2025

Blueberries are all the same in Italy
Segmentation of the blueberry category seems a missed opportunity for Italian retailers, too focused on offering almost only standard blueberries and formats.

Consumption 

07 Apr 2025

Berries: perception, consumption, storytelling
Manuela Soressi and Laura Maragliano (Sale & Pepe) meet at Macfrut to explore the deeper meanings behind the consumption of berries.