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Berry Area

Consumption 

13 May 2026

Berries in Italy’s top 5: growth driven by market penetration, purchase frequency and heavy buyers
With their market share now rivalling that of traditional categories such as bananas and apples, berries remain a key driver for the Italian retail sector.

Events 

12 May 2026

Relive the highlights of Berry Area 2026
Berry Area 2026 brought together exhibitors, operators, technicians, buyers, researchers, and stakeholders for three dynamic days of events, meetings, and experiences.

Production 

10 May 2026

Georgia, the new blueberry hub between Europe and Central Asia
Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.

Marketing 

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Markets 

07 May 2026

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges
Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

Interviews 

05 May 2026

Steta (IBO): genetics and supply chain to boost the Italian blueberry industry
Mario Steta (IBO): There is a market for Italian blueberries, but consistent quality, new genetics and collaboration across the supply chain are needed.

Retail 

04 May 2026

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Production 

30 Apr 2026

Advanced diagnostic tools for berry crop management
The agronomic management of berries is undergoing a decisive shift: from controlling inputs to dynamically measuring the plant’s actual needs.

Breeding 

29 Apr 2026

The strawberry variety showcase curated by CREA at the Berry Area
CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).

Markets 

28 Apr 2026

Blueberries 2026: confidence in demand, but costs and labour weigh heavily
The survey reveals a sector geared towards growth, but one that remains subject to significant cost pressures and structural challenges in production.