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Berry Area

Habits

05 Apr 2025

Blueberry trend: 'pop crisp' conquering consumers, according to Breeding Value results

CNR IBE, Institute for BioEconomics, was among the Italian partners of 'Breeding Value' with the task of exploring consumer preferences for berries.

Brand

04 Apr 2025

Sekoya: the future of blueberries is promising, ready to lead the change

Sekoya revolutionises the blueberry market with new varieties, innovation and sustainability. Discover strategies for continued global growth.

Brand

03 Apr 2025

Pasquini&Bini in the Berry Area at Macfrut: the berries market increasingly important

Pasquini & Bini brings innovation and sustainability to the berries market. Discover it at the Berry Area of Macfrut 2025

Events

02 Apr 2025

Frutmac at Macfrut to present top seal packaging for berries

Frutmac unveils top seal packaging for berries at Macfrut: innovation, sustainability and compatibility with existing machinery

Breeding

25 Mar 2025

Berry Revolution: Battistini Vivai's preview at the Berry Area of Macfrut

Battistini nurseries will bring to Macfrut 2025, as an absolute preview in the Berry Area, new varieties of blueberries and raspberries.

Brand

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality

Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Production

21 Mar 2025

Sustainable berry growing techniques: new protocols at Macfrut 2025

At Macfrut 2025, Michele Ghezzi will present an innovative approach to the organic and integrated cultivation of small fruits in the Berry Area programme.

Retail

20 Mar 2025

At Macfrut the price-quality ranking of the berry range of Italian supermarkets

An analysis of the price/quality positioning of the berry range in the Italian retail will be part of the event programme of the Berry Area at Macfrut 2025.

Brand

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry

Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Production

18 Mar 2025

Bamaplast showcases the new 'MOREberry' pot at Macfrut

Bamaplast launches 'MOREberry' pot for berries at Macfrut: drainage, ventilation and sustainability at the heart of innovation