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Berry Area

Research

01 May 2025

FEM: blueberry focus to rediscover diversity and cultivate the future

The Mach Foundation presents at Macfrut 2025 in Rimini the latest research on blueberry: genetic innovation, quality and sustainability.

Events

30 Apr 2025

Browse and download the Berry Area visitor guide

The visitor guide includes the full event schedule, experiential tours, the list of all exhibiting companies, and a selection of recommended itineraries.

Varieties

30 Apr 2025

Baruzzi (CREA): 'Never have so many strawberry varieties been grown in Italy as now'

Macfrut 2025 will be the occasion to present this broad panorama, together with the latest innovations driving the dynamism of strawberry growing in Italy.

Markets

29 Apr 2025

Agronometrics to share strategic insights at Macfrut 2025's Blueberry Focus

Among the most anticipated contributions are two expert-led speeches from Agronometrics, a leading provider of market intelligence for the produce industry.

Brand

28 Apr 2025

Berry Area at Macfrut: an opportunity for Slomp to begin its 50th anniversary celebrations

Slomp celebrates 50 years and makes its debut at Macfrut 2025 in the Berry Area, focusing on growth, innovation and partnership with Paramount Pictures.

Retail

24 Apr 2025

Berry Shop: the entire blueberry range of a big Italian city at Macfrut

Here's how to visit 20 supermarkets in a big city in 10 minutes and analyse the whole blueberry assortment: prices, origin, variety, appearance and quality.

Events

23 Apr 2025

Berry Area event program at Macfrut 2025

Discover the Berry Area 2025 event program: three days of meetings, research and innovation on the small fruit industry.

Production

22 Apr 2025

Blueberry production in a global context: challenges and agronomic strategies

Marco R. Butera performs technical consultancy in a dozen global countries: at Berry Area he will speak about the main issues in blueberry production.

Events

21 Apr 2025

Sant'Orsola at Macfrut 2025: focus on blackberries, blueberries and raspberries in the Berry Area

Sant'Orsola brings blackberry, blueberry and raspberry innovations to the Berry Area of Macfrut 2025 with the Residuo Zero project and new market strategies.

Markets

19 Apr 2025

Strawberry focus: trend 2025 at the Berry Area of Macfrut

Focus on strawberries at the Berry Area of Macfrut 2025: genetic innovation, new varieties, sensory quality and growing techniques from Southern Italy. A key event for the future of strawberry growing.