From 20 to 22 April 2027, Macfrut will dedicate the entire D2 pavilion to berries and strawberries. More than 50% of the space has already been booked: Berry Area will bring together business, innovation, technical insights and product promotion.
Just over five months remain until the opening of Berry Area 2027, which will take place during Macfrut from 20 to 22 April 2027.
The entire D2 pavilion will be dedicated to berries and strawberries, with a space designed to bring together every part of the supply chain: from production to research, from breeding to technology and marketing.
With more than 50% of the space already booked over five months ahead of the event, Berry Area confirms the interest of Italian and international companies in a specialised platform that combines business opportunities, visibility and professional networking.
A dynamic area combining business and content
The new pavilion will be much more than a simple exhibition area. Berry Area will offer a varied programme of activities and networking opportunities, designed to give companies and professionals different ways to connect and explore key topics in greater depth.
The programme will include technical sessions and conferences on strategic issues for the sector, product and variety showcases, tastings and pomological exhibitions to highlight quality characteristics and varietal innovations.
Alongside the technical and scientific content, there will also be opportunities for informal networking. A Coffee Station will be open all three days, serving exhibitors and providing coffee breaks for conference attendees.
Outside the pavilion, the Berry Bar will host the Happy Hour, creating further opportunities to build relationships and meet new partners in an informal setting.
Participation opportunities still available
The aim is to establish an international hub for the sector, connecting companies, growers, breeders, researchers, technicians and commercial operators, while encouraging new partnerships and opportunities for growth.
Applications for Berry Area 2027 are open, and exhibition spaces in different sizes and formats are still available.
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