In supermarkets in Brescia, prices for berries are generally rising across all product categories, due to the seasonal transition for blueberries and the lack of product availability for blackberries and raspberries. Prices are also increasing for red currants, as they approach the end of the season.
As for quality standards, products are generally well presented, with good overall quality across all origins.
At the same time, there is the presence of few brands, with very strong continuity and visibility of the most well-known brands, which are firmly established in this area. With regard to pack sizes, larger blueberry formats are gradually disappearing due to the end of the season, with a return to 125 g and 50 g packs, which are still fairly common.
This is what emerges from the surveys conducted by the Berry Observatory, which yesterday, December 17, 2025, covered the urban area of Brescia. In particular, the Observatory visited 18 retail outlets belonging to 18 banners from 15 organized large-scale retail groups: Aldi, Carrefour Market, Conad, Conad Superstore, Coop, Dpiù, Esselunga, Eurospin, Famila Superstore, In's, Ipercoop, Italmark, Lidl, MD, Migross, Penny, Prix, Rossetto.
Assortment: 4 SKUs per store
In the berry category, the stores visited offered a minimum of one and a maximum of eight SKUs, with an average of 4 SKUs per store.
89% of stores carry raspberries; 94% blueberries; 50% blackberries; 39% red currants; and 44% carry mixed berry packs.
Range width
Among the 18 stores visited, 11% offer only one SKU. 28% of stores offer two or three SKUs, while the remaining 61% of outlets carry four or more SKUs.
Overall quality
Quality refers to product soundness, assessed in terms of: absence of significant defects; product that is sound but not in ideal condition (not fresh, tired-looking, wilted, dull, without bloom); presence of damaged fruit and juice; presence of spoiled fruit and mold.
The retail groups showing the best quality were Aldi, Carrefour, Conad, Coop, Esselunga, Lidl, MD, Migross, Prix, Rossetto.
Retail prices
Raspberries (21 surveys): min. €15.04/kg – max. €29.44/kg – average €20.86/kg
Blueberries (34 surveys): min. €7.98/kg – max. €21.52/kg – average €13.80/kg
Blackberries (11 surveys): min. €19.92/kg – max. €23.92/kg – average €22.65/kg
Red currants (7 surveys): min. €12.64/kg – max. €23.92/kg – average €16.58/kg
Mixed packs (8 surveys): min. €23.20/kg – max. €26.60/kg – average €23.98/kg
Overall total (81 surveys): min. €7.98/kg – max. €29.44/kg – average €18.08/kg.
Brands
The stores visited carry berries from a total of 24 brands. The brand with the highest average prices in the category was Natura Matura. The brand with the lowest average prices for blueberries was Camposol, followed by Dole Italia.
Packaging
44% of the blueberry SKUs surveyed are sold in packs with a net weight of 125 grams.
In supermarkets in Brescia, prices for berries are generally rising across all product categories, due to the seasonal transition for blueberries and the lack of product availability for blackberries and raspberries. Prices are also increasing for red currants, as they approach the end of the season.
As for quality standards, products are generally well presented, with good overall quality across all origins.
At the same time, there is the presence of few brands, with very strong continuity and visibility of the most well-known brands, which are firmly established in this area. With regard to pack sizes, larger blueberry formats are gradually disappearing due to the end of the season, with a return to 125 g and 50 g packs, which are still fairly common.
This is what emerges from the surveys conducted by the Berry Observatory, which yesterday, December 17, 2025, covered the urban area of Brescia. In particular, the Observatory visited 18 retail outlets belonging to 18 banners from 15 organized large-scale retail groups: Aldi, Carrefour Market, Conad, Conad Superstore, Coop, Dpiù, Esselunga, Eurospin, Famila Superstore, In's, Ipercoop, Italmark, Lidl, MD, Migross, Penny, Prix, Rossetto.
Assortment: 4 SKUs per store
In the berry category, the stores visited offered a minimum of one and a maximum of eight SKUs, with an average of 4 SKUs per store.
89% of stores carry raspberries; 94% blueberries; 50% blackberries; 39% red currants; and 44% carry mixed berry packs.
Range width
Among the 18 stores visited, 11% offer only one SKU. 28% of stores offer two or three SKUs, while the remaining 61% of outlets carry four or more SKUs.
Overall quality
Quality refers to product soundness, assessed in terms of: absence of significant defects; product that is sound but not in ideal condition (not fresh, tired-looking, wilted, dull, without bloom); presence of damaged fruit and juice; presence of spoiled fruit and mold.
The retail groups showing the best quality were Aldi, Carrefour, Conad, Coop, Esselunga, Lidl, MD, Migross, Prix, Rossetto.
Retail prices
Raspberries (21 surveys): min. €15.04/kg – max. €29.44/kg – average €20.86/kg
Blueberries (34 surveys): min. €7.98/kg – max. €21.52/kg – average €13.80/kg
Blackberries (11 surveys): min. €19.92/kg – max. €23.92/kg – average €22.65/kg
Red currants (7 surveys): min. €12.64/kg – max. €23.92/kg – average €16.58/kg
Mixed packs (8 surveys): min. €23.20/kg – max. €26.60/kg – average €23.98/kg
Overall total (81 surveys): min. €7.98/kg – max. €29.44/kg – average €18.08/kg.
Brands
The stores visited carry berries from a total of 24 brands. The brand with the highest average prices in the category was Natura Matura. The brand with the lowest average prices for blueberries was Camposol, followed by Dole Italia.
Packaging
44% of the blueberry SKUs surveyed are sold in packs with a net weight of 125 grams.
