Press review Berry Area 2026

Driscoll's, a global player in the berries market, has announced a partnership with Israeli company Consumer Physics to leverage its SCiO technology to innovate the quality measurement process. The Near Infrared (NIR) technology and innovative design offered...

Advances in agricultural technology have played a key role in this success. These technological innovations not only contribute to the robustness of the crop, but also make British blackberries more competitive in the global market.