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Mirtillo

Events 

04 Dec 2024

In Larache (Morocco) the fifth edition of the International Berry Exhibition
The 5th edition of the International Berry Exhibition has as its theme 'The berry sector: lever for sustainable agricultural, economic and social development'.

Prices 

04 Dec 2024

Tesco and Sainsbury's push down the blueberry price index
Blueberry prices were stable in 66% of the references surveyed by Italian Berry's global retail index, down 0.3% overall.

Varieties 

03 Dec 2024

Peru, a new variety is climbing the charts but is not for Europe
By 2021, Ventura had overtaken Biloxi as the main blueberry variety produced in Peru. But now its supremacy is being seriously challenged by a premium variety.

Breeding 

02 Dec 2024

MBO wins case in China against a nursery for illegal sale of protected varieties
The court ruled in the case against an unlicensed nursery for the illegal breeding, propagation and sale of an MBO variety.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.

Consumption 

29 Nov 2024

Bloom attracts consumers also according to neuromarketing science
'For the consumer if it has bloom, it seems more natural,' says Vincenzo Russo, professor of consumer psychology and neuromarketing at Iulm in Milan.

Prices 

28 Nov 2024

Walmart drops below € 10/kg for blueberries and pushes global price index down
The Global Blueberry Price Index based on 14 global retails audited 25/11/2024 has decreased by 1,3% compared to the previous week.

City 

28 Nov 2024

Blueberries: prices drop and weight sizes increase in 20 stores in Bologna
Prices falling for blueberries and raspberries, stable for blackberries; high quality for blueberries, lower for raspberries and blackberries, which are not very fresh on the shelves.

Marketing 

27 Nov 2024

EU funds a 1.2 M € campaign to promote berries in Germany, Belgium and The Netherlands
The main objective is to raise awareness among young adults in the Netherlands, Belgium and Germany about berries produced in the EU.

Sustainability 

26 Nov 2024

Sustainabilty and increasing expectations from the stakeholders
Environment, Social, Governance (ESG) are becoming increasingly relevant to maintain an operational mandate from investors, partners, customers and consumers.