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Prices 

Significant price cuts on berries across Italian e-commerce in week 20/2025-image

13 May 2025

Significant price cuts on berries across Italian e-commerce in week 20/2025
In the week 20/2025, berries record a general price decrease in the Italian online retail trade. The assortment grew by 10%, with 75 references compared to 68 in the previous week. Find out the details by sign and product.

Markets 

Agrovision becomes Fruitist: new brand to lead global superfruit market-image

13 May 2025

Agrovision becomes Fruitist: new brand to lead global superfruit market
Agrovision rebrands as Fruitist and strengthens its focus on premium superfruits, healthy snacks, and a vertically integrated supply chain. The group hits $400M in sales and triples jumbo blueberry volume, expanding into cherries and new global markets.

Consumption 

The Italian blueberry market will grow by 10% annually until 2030-image

12 May 2025

The Italian blueberry market will grow by 10% annually until 2030
Italian Berry's survey of a selection of leading Italian stakeholders also revealed the expected trend in retail prices.

Consumption 

Berries speak to the child in us, like popcorn and candy-image

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

Berry Area: download all the presentations-image

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

Prices 

Berries in the retail stores of Milano (Italy) week 19/2025-image

09 May 2025

Berries in the retail stores of Milano (Italy) week 19/2025
On 5/5/2025 in Milan, the prices of berries were surveyed in 20 stores: top Carrefour Express, Sigma and Ipercoop; lower prices at Prix Quality, iN's and Aldi.

Prices 

Global blueberry price index down 3,8% in week 19/2025-image

09 May 2025

Global blueberry price index down 3,8% in week 19/2025
The Global Blueberry online price index of the Italian Berry basket recorded on 06/05/2025 decreased by 3,8% compared to the previous week.

Prices 

Berries in Italian e-commerce: -3.7% for raspberries in week 19/2025-image

09 May 2025

Berries in Italian e-commerce: -3.7% for raspberries in week 19/2025
In the week 19/2025, the prices of berries in the Italian onile retail sector show strong variations: raspberries up to 31.92 €/kg, blueberries from 7.92 €/kg to 23.92 €/kg, blackberries up to 28.67 €/kg.

Breeding 

Battistini Vivai: “We look to the future of blueberries with passion and innovation”-image

09 May 2025

Battistini Vivai: “We look to the future of blueberries with passion and innovation”
Battistini Vivai leads blueberry innovation with new varieties and global projects across Europe, USA, Chile, and Spain.

Markets 

Italian Strawberries: opportunity or missed chance?-image

07 May 2025

Italian Strawberries: opportunity or missed chance?
Discover the challenges and opportunities of Italian strawberries: climate, innovation, quality, market, and branding, with focus on Basilicata.

Events 

Strawberry contradiction: growing demand, falling supply-image

07 May 2025

Strawberry contradiction: growing demand, falling supply
Record demand for Italian strawberries in 2025, but supply falls. Discover causes, challenges, strategies, climate, research, export, quality, varieties, innovation, sustainability, consumers, price, labour, retail, AI, genetics, collaboration.