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Production 

31 Aug 2026

The berry industry keeps growing in Mexico
Growth will be driven by investment in improved varieties, the introduction of modern cultivation techniques and the adjustment of planting schedules.

Export 

26 Aug 2026

Mexican strawberries in the US: dumping case and Florida growers
The US preliminarily finds dumping on Mexican winter strawberries, as imports increasingly overlap with Florida’s key production season.

Markets 

10 Aug 2026

Rabobank: global demand for berries will continue to grow despite the uncertainty
Rabobank forecasts growing global demand for berries, but exchange rates, costs and instability are putting pressure on producers: competitiveness is priority.

Breeding 

08 Jul 2026

Easy Rose, the new raspberry from Lucchini Berries with high agronomic plasticity
Easy Rose is the new raspberry variety from Lucchini Berries: according to the Italian breeder, it stands out for its agronomic adaptability.

Markets 

09 Dec 2025

Hortifrut exits Mexico and shifts focus to Peru and China: global turning point for blueberries
Hortifrut shuts down operations in Mexico and reshapes its blueberry strategy in Peru and China, posting $59 million in losses and investing in high-performing varieties.

Markets 

30 Oct 2025

Fair prices and short supply chain: growers from 4 countries join the Senda berry platform
A direct trade model increases farmer profitability and ensures year-round berry supply in key global markets, with active participation from international producers.

Production 

17 Oct 2025

Labor shortage and global challenges: the future of berry harvest between Mexico, Morocco and Europe
Berry sector at risk: labor shortages hit Mexico, Morocco, Europe and US. Coordinated action needed for sustainable agricultural workforce.

Costs 

14 Mar 2025

Blueberry harvesting costs vary considerably between different countries
The analysis of comparative blueberry harvesting costs (US$/kg) in different countries shows significant variations, which can be attributed to several factors.

Markets 

22 Nov 2024

What we can learn from the blueberry midlife crisis in Mexico
Mexico has seen a reduction in blueberry exports for the first time in 10 years and is forced to accelerate varietal renewal and organization processes.

Breeding 

19 Nov 2024

How Lucchini Berries' Easy Raspberries are growing from Mexico to Morocco
Alessandro Lucchini, a pioneer of berries in Italy, works full-time on the spread of EasyRock and EasyStar raspberries from Morocco to Mexico and Poland.