Messico

Alessandro Lucchini, a pioneer of berries in Italy, works full-time on the spread of EasyRock and EasyStar raspberries from Morocco to Mexico and Poland.

"As soon as the new varieties — crunchier, tastier, larger — hit supermarket shelves consistently, consumers won’t be able to help but notice the difference."

Weather events disrupt blueberry markets with supply shortages, forcing the industry to think along the entire value chain.

According to a panel of experts meeting in Madrid, the global blueberry market will continue to grow sustainably if one commandment is strictly followed.

Despite the cost challenge, Lingua sees a bright future for blueberry producers: "We have the advantage that world consumption continues to grow."

Developing varieties directly in Mexico is a priority for researchers who focus on the adaptive advantage over varieties bred in other countries.

The company specialising in the premium segment has raised around $250 million in total equity since its foundation in 2012.

Just over a year has passed since the launch of Easy raspberries, selected by Alessandro Lucchini. The partnership with G-Berries has launched Easy raspberries into the commercial phase. Interview with Luca Molari (Managing Partner of G-Berries) and Alessandro Gualandi (Variety Development Manager of G-Berries).

Le quotazioni di piccoli frutti e fragole dai più importanti mercati ortofrutticoli all'ingrosso superano in media i 20 euro il kg. Prodotto da Marocco, Portogallo, Messico e Perù, ma le fragole sono tutte italiane. Basilicata molto attiva con i berries.

In this interview, Chilean agronomist Sebastián Ochoa Münzenmayer analyses the main hot topics: varietal renewal in Chile, the importance of crop management and the correct choice of varieties, and the role and future of the world's Big Four blueberry growers: Peru, Mexico, Morocco and China.