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Hortitool Consulting

Production 

09 Jul 2026

Leaf brix in berries: when a simple number reveals a complex plant story
Leaf brix in berries can reveal plant physiology, stress and nutrient balance, but only when interpreted with sap analysis and field observation.

Production 

22 Jun 2026

Summer growth in plastic greenhouses: remove the limiting factor first
In summer, a plastic greenhouse becomes a climate machine. The grower's job is to identify the bottleneck and remove it before the plant loses productive hours.

Technologies 

23 May 2026

Robotics in small fruits: from the lab to the field
Labour shortages, rising costs, tighter quality standards. European berry producers know the pressure well. Robots are no longer a distant promise.

Production 

20 Mar 2026

Portugal grew fast. Now It must grow well
Portugal’s blueberry sector has grown rapidly but now faces new challenges. ENPM 2026 marks a shift from expansion to quality, focusing on innovation, global markets and strategy.

Production 

13 Feb 2026

After the storms: learnings from berry fields in Southern Europe and Northern Africa
The storms of 2026 hit southern Europe and North Africa, causing soil saturation, root damage and losses in small fruits. Technical analysis and post-event strategies.

Production 

22 Jan 2026

Do we really know what our berry plants need?
Diagnostic tools and the fine line between measurement and informed estimation: berry production has never been so closely monitored. But there is a risk.

Sustainability 

11 Dec 2025

Will Mediterranean berries survive the new drought politics?
In a Mediterranean that is getting warmer and drier, berries will survive – and deserve their place – but it needs become water-smart by design.

Research 

22 Oct 2025

Berries’ rising stars? How quality can bring blackberries back
New blackberry varieties highlight sweetness and firmness: consistent quality and extended seasons rebuild trust and shelf presence alongside strawberries and blueberries.

Breeding 

04 Jul 2025

Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
European raspberry breeding evolves between closed IP and open initiatives: innovation, genetic diversity, and access challenges.

Technique 

03 Jun 2025

Pre-harvest and post-harvest practices in berry crops: the hidden cost of being close to the market
Improper pre- and post-harvest handling can lead to fruit losses of 20-50% in berry crops. Jorge Duarte's checklist will help you reduce these losses.