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Cina

Marketing 

13 May 2026

Chinese blueberries are sold live online: Douyin, Yunnan and 24-hour deliveries are changing the rules of the market
On Douyin (the Chinese TikTok), Yunnan blueberries have become a live-streaming e-commerce hit: thanks to content creators, fast logistics and 24-hour delivery.

Export 

11 May 2026

Peru ends the 2025/26 blueberry season up 20%: the exporter rankings
Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.

Events 

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Markets 

29 Dec 2025

Blueberries in China: Honghe and Yunnan drive growth in a $32 billion global market
China’s blueberry industry is surging as Honghe and Yunnan lead production, research and investment. Planting area exceeds 1.4 million mu, while the global blueberry market targets $32 billion.

Markets 

09 Dec 2025

Hortifrut exits Mexico and shifts focus to Peru and China: global turning point for blueberries
Hortifrut shuts down operations in Mexico and reshapes its blueberry strategy in Peru and China, posting $59 million in losses and investing in high-performing varieties.

Markets 

27 Nov 2025

Blueberry boom in China: +35% production, premium quality and Yunnan drives online fruit sales
China’s blueberry output rises by 35% with sweeter varieties, high-tech farms and Yunnan becoming a key player in fresh fruit e-commerce and exports.

Breeding 

28 Oct 2025

The ‘China Blueberry Chip Revolution’ begins: Dalian University unveils new Made-in-China blueberries
In recent months, China’s Dalian University has introduced nine blueberry varieties, the result of a project launched in 2003 to develop a fully Chinese genetic line.

Brand 

01 Sep 2025

OZblu strengthens its presence in China with new brand 蓝有™️
The aim is to strengthen the local market presence and consolidate the link with Chinese customers and consumers, consistent with the global brand identity.

Breeding 

30 Jun 2025

Planasa, record ruling in China: 'zero tolerance' against variety violations
The judge awarded record damages, recognising the malicious nature of the violation. The ruling reinforces China's commitment to IP protection.

Consumption 

02 May 2025

The greenhouse-restaurant in China where hydroponic strawberries grow above the tables
"The scale and sophistication of this structure is unparalleled - it's not just agriculture, it's a tourist attraction," said one tourist.