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Ribes

Marketing 

08 Jul 2025

Scottish berries: Berries of Scotland campaign launched
Scotland promotes local berries with Berries of Scotland: a campaign to support farmers, raise awareness and boost demand for small fruits across the country.

Report 

19 Jun 2025

Nuffield Report: genetics and exports for berries
John Gray’s Nuffield report suggests advanced genetics, high-tech production and export markets to boost UK berry profitability.

Health 

12 Jun 2025

Health and well-being with berries: a new editorial project by Italian Berry
Italian Berry launches a series of scientific resources on the benefits of berries to support producers and distributors in communicating, differentiating and enhancing their offer.

Production 

26 May 2025

Josta and grafting on ribes odoratum, Alciati's bet
Lucio Alciati experiments grafting Josta on Ribes odoratum to revive a forgotten berry and make it competitive in today’s berry market.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Habits 

Consumption 

19 Aug 2024

Currants, Italian households' expenditure down 32% in two years
Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

Research 

17 Jun 2024

Perfectly preserved 18th century currants, gooseberries and cherries discovered
The finding could enrich a wealth of diversity that is also valuable for future varietal innovation. Germination trials are underway.

Interviews 

25 Mar 2024

Exclusive interview to Sant'Orsola: growing trend in Italy also thanks to the interest of consumers in Central and Southern Italy
Nicola Leonardi, responsabile commerciale della cooperativa Sant’Orsola, in occasione di un'ampia intervista a Myfruit ha commentato in esclusiva per Italian Berry l'andamento dei consumi di piccoli frutti in Italia come analizzato dall'Osservatorio Semestrale Italian Berry Gfk.