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Germania

Retail 

16 Oct 2026

From volume to trust: how to drive sustainable blueberry growth, according to Christoph Stricker (Edeka / Everest Fresh)
“Aggressive promotions risk eroding margins and undermining confidence in the product if quality proves to be inconsistent.”

Markets 

18 Sep 2026

Blackberries, the German market is seeing a shift in origin: Portugal accounts for 32%
German production is falling whilst blackberry imports are rising. Portugal and Morocco are gaining ground at Spain’s expense.

Markets 

09 Sep 2026

Blueberries: Europe overtakes North America in global imports
The growth of the European market in 2025 was not merely a temporary fluctuation, but the consolidation of a long-term trend.

Markets 

13 Aug 2026

In Saxony-Anhalt, 26 per cent of spending on fresh fruit is on berries
In the German region, spending on berries amounts to around 5.20 euros per month per household, which works out at over 62 euros a year.

Marketing 

14 Jul 2026

Germany: national blueberry season opens with a promotional campaign
On July 7, Germany celebrates its national blueberry with a campaign combining health, regionality and support for the supply chain.

Retail 

21 May 2026

German strawberry growers warn Netto against retail dumping
German fruit growers criticize aggressive strawberry promotions at €2.49 per 500g, warning of unsustainable prices and rising import dependence.

Markets 

15 May 2026

Strawberries and blueberries take the spotlight in Germany with two special berry days in 2026
In 2026, Germany will promote local strawberries and blueberries through two national days focused on quality, short supply chains, conscious consumption and support for regional berry growers.

Statistics 

01 May 2026

Blueberry: Italy ranks among the top five most promising European markets for 2026
The ranking is based on recent import growth, price levels, market size, demand trends and growth potential.

Markets 

06 Apr 2026

Germany: berries slow down in February, volumes drop sharply while prices rise
After a stable January, the berries segment in Germany recorded a double-digit decline in February, both in value and, above all, in volume.

Markets 

03 Apr 2026

Over 130 million impressions in Berry Swing’s first year
Among the activities carried out by the European Berry Swing project is a partnership with APT Livigno and the Italian Paralympic Committee.