Over 130 million contacts reached in Italy and Germany during the first year of the campaign, thanks to a strategic mix of communication activities, digital marketing, and partnerships with the world of sports: particularly noteworthy is the collaboration with APT Livigno and the Italian Paralympic Committee during the 2026 Winter Olympic Games. These are the results of the first year of the three-year Berry Swing project, dedicated to the promotion of European berries in Italy and Germany.
Among the successfully completed activities, the participation in and collaboration with major national and international sports organizations stands out. Leading the way was the project’s involvement in the Granfondo Fausto Coppi, an amateur cycling race held annually in Cuneo, attracting thousands of participants from around the world: nearly 200,000 contacts were reached by Berry Swing. In Germany, the project’s presence at the Megamarsch in Freiburg proved equally strategic, a non-competitive walking event that enabled Berry to reach almost 40,000 people, in addition to approximately 500,000 virtual contacts generated through the campaign on the event’s official website.
Between February and March 2026 (overlapping with the second year of the campaign), Berry Swing acted as a sponsor of APT Livigno and the Italian Paralympic Committee during the Olympic period. The agenda included a wide range of activities, such as appearances on My Livigno TV with talks focused on sport, nutrition, and cultivation, as well as a dedicated feature on RaiPlay, also made possible through the collaboration between CIP and Rai Pubblica Utilità. Both digital and on-site activities were extensive: targeted social media publications, logo visibility across key reference websites throughout the campaign period, and the distribution of gadgets and informational materials. Nearly 5 million contacts were generated over the two months of collaboration.
The project’s participation in major national and international sporting events was a strategic choice, reflecting Berry Swing’s intention to associate berries with a healthy, active, and wellness-oriented lifestyle. Sport represents a field that embodies the same spirit as berries: energy, consistency, and the ability to turn small actions into significant results.
Also noteworthy is the participation in leading industry trade fairs, such as Macfrut and Fruit Logistica: a strategic presence that helped strengthen the project’s visibility within its reference supply chain. At the International Berry Days during Macfrut, Berry featured a customized corner and workshops focused on consumer purchasing habits for berries in Italy, attracting over 12,000 visitors in two days. The second trade fair stop was in Germany at Fruit Logistica, one of the leading international trade fairs for the fruit and vegetable sector, held annually in Berlin. Nearly 18,000 people visited the stand dedicated to the world of berries.
On the digital front, in an effort to engage a younger target audience, Berry Swing strengthened its social media activities, also expanding to TikTok: nearly 72 million impressions were reached across the two countries, generated through the combined activity across all project social channels. More than 20,000 visits were recorded on the official website. From a media perspective, the impact was equally significant: approximately 10,000 journalists reached across Italy and Germany and a total readership exceeding 35 million, thanks to 140 published articles.
The first year of Berry Swing concludes with significant results and the awareness of having laid solid foundations for the next two years of the project. For the second year, activities of equal scale and visibility are planned, including an upcoming influencer campaign in both countries: five creators from Italy and Germany, active in the Food, Sport, and Lifestyle sectors, will further amplify Berry Swing and its “little heroes.”
