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Germania

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04 Jul 2022

Huelva, a tough season with UK down 55% while costs rise

The soft fruit sector of Huelva is coming to the end of a turbulent 2021/22 season, in which it faced enormous difficulties with a clear impact on production profitability. It also does so with a scenario that poses interesting challenges for the future. All these issues wer...

Production 

Statistics 

26 Jun 2022

Germany: blueberry season kicks off with a good outlook

This year's spring frost caused almost no damage to the blueberry plants in Germany, so much so that the Vereinigung der Spargel- und Beerenanbauer e.V. (Association of Asparagus and Berry Growers) expects good...

Consumption 

Markets 

Production 

20 Jun 2022

Germany: raspberry and currant season ready to start

Currants and raspberries have established themselves in German berry production. While protected raspberries are available from the end of May, the currant harvest will start in mid-June. What are the harvest prospects this year? And what have been...

Import 

Production 

Sustainability 

01 Jun 2022

Germany, a TV investigation sheds light on the dark side of the berry industry

The popular German TV programme MarktCheck recently broadcast an investigation to shed light on the background of a market that brings blueberries to supermarket shelves at prices of 1€ per 100g. What is behind these prices? The

Marketing 

22 May 2022

Germany: 15% more blueberry promotions in first quarter

The demand for blueberries in Germany has increased significantly in recent years. The cultivation of berries has been expanded worldwide and the intensity of advertising in food retailing has increased significantly.

In the first 18 weeks of this year...

Consumption 

Interviews 

Production 

Research 

05 Mar 2022

Mezzetti: Votate il questionario globale per indirizzare il futuro dei piccoli frutti

Il progetto europeo BreedingValue, coordinato dal Prof. Bruno Mezzetti, direttore del Dipartimento di Scienza agrarie, alimentari e ambientali (D3A), Università Politecnica delle Marche, entra nel vivo con un questionario in 7 lingue ideato per raccogliere opinioni e orientamenti direttamente dagli interessati, cioè i professionisti della filiera (produttore, commerciante, ricercatore, breeder…) e i consumatori. Prof. Mezzetti, […]

Organic 

Export 

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Markets 

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Varieties 

01 Mar 2022

South Africa targets the German blueberry market

The potential in the German market is great for blueberry and other berries, Elzette Schutte, Operations Manager of Berries South Africa (Berries ZA, the industry association for the berries sector in South Africa), told the German magazine Fruchthandel. But other markets ar...

Markets 

Packaging 

19 Feb 2022

Crisis ahead for German berry growers

The indirect consequences of the pandemic are also becoming increasingly evident for European fruit and vegetable production and the fruit trade. Shortages of raw materials and materials, as well as energy prices and transport costs that have exploded in recent months, are not only having an

Consumption 

Marketing 

25 Jan 2022

Cile, volano le promozioni digitali in Germania

In Germania la popolarità dei mirtilli del Cile cresce, grazie alle promozioni sui canali digitali in collaborazione con Edeka e Rewe. Qualche anno fa anche in Germania non era così abituale trovarli tra gli scaffali dei supermercati, almeno nei mesi invernali, oggi invece è sempre più difficile trovare uno scaffale ortofrutta che ne sia privo […]

Marketing 

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21 Jan 2022

Al via la campagna di comunicazione dei mirtilli sudafricani in Germania

Berries South Africa, l'associazione commerciale per mirtilli, lamponi e more sudafricani (Berries ZA), sta conducendo una campagna pubblicitaria B2B sui mirtilli prima di FRUIT LOGISTICA, rivolta ai principali operatori del settore in Germania. La campagna integrata di PR e marketing mira a comunicare le USP (Unique Selling Points, le caratteristiche distintive) dei mirtilli sudafricani, che […]