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berry-area-2026

Retail 

04 May 2026

Coop Italia: piccoli frutti da acquisto d’impulso a categoria stabile, la crescita passa da assortimento, qualità e varietà
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Production 

30 Apr 2026

Advanced diagnostic tools for berry crop management
The agronomic management of berries is undergoing a decisive shift: from controlling inputs to dynamically measuring the plant’s actual needs.

Breeding 

29 Apr 2026

The strawberry variety showcase curated by CREA at the Berry Area
CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).

Markets 

28 Apr 2026

Blueberries 2026: confidence in demand, but costs and labour weigh heavily
The survey reveals a sector geared towards growth, but one that remains subject to significant cost pressures and structural challenges in production.

Events 

27 Apr 2026

Strawberries: market, varieties and quality 2026 update
The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

Events 

25 Apr 2026

Berry Area 2026 turned into the Happy Hour of the berry industry
During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.

Breeding 

24 Apr 2026

Nova Siri Genetics reaps success from participation to Berry Area 2026
Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

Events 

20 Apr 2026

Berry Area preview: all the presentations
From 25 April, all Berry Area presentations will be available exclusively to the Italian Berry community: subscribe now to the newsletter!

Events 

17 Apr 2026

The new Italian Berry Magazine is online: "Times are hard"
In a 2025 survey, industry experts estimated that the blueberry market in Italy would grow by 10% a year. They were wrong. By far.

Events 

16 Apr 2026

Italian Berry strengthens international dialogue for Italy’s berry industry
Italian Berry confirms its role as a hub for the development of Italy’s berry industry.