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berry-area-2026

Events 

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Events 

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Events 

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Marketing 

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Events 

10 Apr 2026

Berry Area: the 2026 Visitor Guide is now online to help you plan your visit
The Berry Area Visitor Guide 2026 is now online, featuring programme, exhibitors and experiential routes to help plan a focused and efficient visit across the berry supply chain.

Events 

23 Mar 2026

The event calendar of the 2026 Berry Area
The programme includes five thematic sessions: Technology, Market, Blueberry Focus, Strawberry Focus and Research; it will be held in the Berry Arena, Hall B2.

Events 

02 Mar 2026

Mario Steta (IBO) at Macfrut 2026 Berry Area: key factors to develop the blueberry business
IBO President Mario Steta will join the Berry Area at Macfrut 2026, bringing a global outlook on the key factors shaping the blueberry supply chain.

Events 

19 Dec 2025

Press review Berry Area 2026
The launch of Macfrut for Berry Area 2026 has attracted considerable interest in the press.

Events 

18 Dec 2025

Macfrut 2026 focuses on berries with a growing and renewed Berry Area
The Italian berry market accounts for Eur 621 millions and is growing at a pace of 15% annually.