According to the California Strawberry Commission, in the past 12 months more than half of strawberries purchased at retail in the United States (by volume) were sold on promotion.
Promotions, in the form of special offers or price reductions, generated:
- +35.7% increase in sales volume compared to normal.
- Average discount of -21.7% on price.
- over 200,000 tons (445 million lbs) of additional incremental volume for the category
Source: California Strawberry Commission based on Circana data (52W E 07/13/2025)
Summer-planted strawberry acreage in California has reached a new record of 4,655 hectares for 2025 — nearly 27% of total strawberry acreage. Overall, the acreage devoted to strawberry production in 2025 has increased by 1.3%, reaching 17,350 hectares.
This upward trend in fall-producing acreage reflects strong and growing consumer demand for strawberries from September to November. However, rising production costs continue to challenge growers. Between 2019 and 2023, the cost to produce a flat of strawberries increased by 9.4% annually, while FOB prices only grew by 3.6% per year.
