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Mirtillo
1255
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288
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Berries
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Blueberries
Raspberries
Blackberries
Currants
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Last 52 weeks
Minimum and maximum
Consumer baskets
Retail pricelists
Italian households' consumption 2024
Berry Area 2025
CATEGORIE
Prices
Production
Consumption
Tag Popolari
Mirtillo
1255
Lampone
548
Ribes Rosso
288
Carrefour
253
Mora
229
Marketing
07 Apr 2025
Blueberries are all the same in Italy
Segmentation of the blueberry category seems a missed opportunity for Italian retailers, too focused on offering almost only standard blueberries and formats.
Consumption
07 Apr 2025
Berries: perception, consumption, storytelling
Manuela Soressi and Laura Maragliano (Sale & Pepe) meet at Macfrut to explore the deeper meanings behind the consumption of berries.
Production
05 Apr 2025
Effects of frost on blueberries: sensitivity at different flowering stages
The sensitivity of blueberries to frost varies greatly depending on the stage of flower development.
Habits
05 Apr 2025
Blueberry trend: 'pop crisp' conquering consumers, according to Breeding Value results
CNR IBE, Institute for BioEconomics, was among the Italian partners of 'Breeding Value' with the task of exploring consumer preferences for berries.
Production
04 Apr 2025
Challenges and techniques in blueberry production forecasting
Discover the best blueberry yield forecasting techniques using artificial intelligence and advanced models to optimise yields and market strategies.
Brand
04 Apr 2025
Sekoya: the future of blueberries is promising, ready to lead the change
SEKOYA revolutionises the blueberry market with new varieties, innovation and sustainability. Discover strategies for continued global growth.
Prices
03 Apr 2025
Berries in the retail stores of Bologna (Italy): Lidl unbeatable, high prices in COOP
Berries prices in Bologna: April 2025 observatory confirms Lidl the cheapest, COOP the most expensive of the large-scale retail chains.
Brand
03 Apr 2025
Pasquini&Bini in the Berry Area at Macfrut: the berries market increasingly important
Pasquini & Bini brings innovation and sustainability to the berries market. Discover it at the Berry Area of Macfrut 2025
Events
02 Apr 2025
Frutmac at Macfrut to present top seal packaging for berries
Frutmac unveils top seal packaging for berries at Macfrut: innovation, sustainability and compatibility with existing machinery
Prices
02 Apr 2025
Blueberry prices down 1.6% in global e-commerce in week 14/2025
Blueberry sees a 1.6 per cent drop in global e-commerce for the week 14/2025.
Markets
01 Apr 2025
The future of the UK berry industry is at risk
The UK small fruit market is worth £2 billion, but the sector is in crisis. Growers are calling for support to ensure the sustainability of the supply chain.
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