Italian Berry

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Semestrale GfK 06-2024

Habits 

Consumption 

09 Sep 2024

Purchases over € 10 million for mixed packages, but quantity and value are declining
I dati Italian Berry - Gfk sui consumi di altri piccoli frutti e misti delle famiglie italiane mostrano un mercato con prezzi in aumento e consumi in calo.

Habits 

Consumption 

19 Aug 2024

Currants, Italian households' expenditure down 32% in two years
Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Habits 

Consumption 

13 Aug 2024

Raspberries, prices rise (+22.5%) and Italian households' consumption falls
Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

Habits 

Consumption 

12 Aug 2024

Strawberries: increasing prices (+8.4%) and spending by Italian households
The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.

Habits 

Consumption 

07 Aug 2024

Blueberries in Italy appeal to small, upper-class families in the North
Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

Habits 

Consumption 

06 Aug 2024

Italian blueberry consumer prefers 250 g format
7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

Habits 

Consumption 

Markets 

05 Aug 2024

The blueberry growth continues in Italy: consumption up 15.1% in the last 12 months
The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.