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Markets 

09 Sep 2026

Blueberries: Europe overtakes North America in global imports
The growth of the European market in 2025 was not merely a temporary fluctuation, but the consolidation of a long-term trend.

Consumption 

08 Sep 2026

UK households waste 12,000 tonnes of blueberries every year
British households discard 8.1 billion blueberries annually, worth £163 million. Penrhos Spirits launches #SaveTheBlueberries.

Marketing 

02 Sep 2026

Fruitist blueberries now in a 4×150 g multipack at Whole Foods UK
Four 150g units in a single pack: Fruitist brings a new format from Whole Foods UK, designed for snacking and the back-to-school season.

Marketing 

20 Aug 2026

Farm24: Driscoll's e Morrisons showcase the berry industry together
An initiative to highlight the value of the berry industry to give retailers, producers and consumers an insight into the work that goes on behind every pack.

Markets 

29 Jul 2026

UK: strawberries on top of the fresh produce aisle
In the UK, berries are worth £2.42 billion: strawberries top the fresh produce category, blueberries are in the top five, and blackberries are growing rapidly.

Sustainability 

28 Jul 2026

Ribena is investing £200,000 in the resilience of British blackcurrants
La ricerca su suolo e clima è condotta con NIAB e Blackcurrant Foundation: un modello di investimento a monte applicabile anche ai piccoli frutti italiani.

Consumption 

02 Jul 2026

UK strawberries: supermarkets, varieties and quality in The Guardian’s test
A Guardian survey of strawberries sold in British supermarkets reveals a mature, segmented market with great emphasis on variety, origin, taste and transparency

Marketing 

30 Jun 2026

UK berry growers challenge junk food ad loophole in outdoor spaces near children across streets
In the UK, British Berry Growers urges a ban on outdoor junk food advertising and promotes berries to protect children’s healthy eating on the school journey on UK roads now.

Retail 

15 Jun 2026

Lidl is investing £500 million in British berries
Lidl is strengthening its commitment to the UK soft fruit supply chain to provide stability for growers and support investment, innovation and growth.

Export 

11 May 2026

Peru ends the 2025/26 blueberry season up 20%: the exporter rankings
Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.