Italian Berry

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Marketing 

30 Jun 2026

UK berry growers challenge junk food ad loophole in outdoor spaces near children across streets
In the UK, British Berry Growers urges a ban on outdoor junk food advertising and promotes berries to protect children’s healthy eating on the school journey on UK roads now.

Retail 

15 Jun 2026

Lidl is investing £500 million in British berries
Lidl is strengthening its commitment to the UK soft fruit supply chain to provide stability for growers and support investment, innovation and growth.

Export 

11 May 2026

Peru ends the 2025/26 blueberry season up 20%: the exporter rankings
Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.

Costs 

04 May 2026

UK: costs soaring for berry growers
Among the items most affected are fertilisers and crop protection products (+30% / 40%), and packaging (+15% / +25%).

Statistics 

01 May 2026

Blueberry: Italy ranks among the top five most promising European markets for 2026
The ranking is based on recent import growth, price levels, market size, demand trends and growth potential.

Costs 

29 Apr 2026

Berry supply chain under pressure: collaboration becomes critica
UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.

Markets 

23 Apr 2026

Sainsbury’s strengthens its berry supply chain: five-year contracts with 62 British farms
Sainsbury’s signs five-year deals with 62 UK berry farms, strengthening supply chains and securing over £5 billion investment by 2027 for stability and growth.

Markets 

17 Feb 2026

British Berry Growers: nine years of growth and an industry worth over £600 million
The UK berry sector exceeds £600m GVA and supports 16,000 jobs, strengthening the strategic role of British Berry Growers across fresh produce.

Markets 

30 Jan 2026

The berry-themed puzzle turning UK breakfast into a moment of well-being and dopamine boost
A British Berry Growers game hides strawberries, raspberries and blueberries to lift mood and boost dopamine at breakfast on dark UK mornings. Fun, healthy and quick.

Markets 

17 Dec 2025

United Kingdom: blueberries overtake apples and target now bananas. And in Italy?
Strawberries, blueberries and raspberries account for a third of fruit spending in the United Kingdom. These trends could inspire Italy, still lagging behind.