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Breeding 

02 Dec 2024

MBO wins case in China against a nursery for illegal sale of protected varieties
The court ruled in the case against an unlicensed nursery for the illegal breeding, propagation and sale of an MBO variety.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.

Consumption 

29 Nov 2024

Bloom attracts consumers also according to neuromarketing science
'For the consumer if it has bloom, it seems more natural,' says Vincenzo Russo, professor of consumer psychology and neuromarketing at Iulm in Milan.

Prices 

28 Nov 2024

Walmart drops below € 10/kg for blueberries and pushes global price index down
The Global Blueberry Price Index based on 14 global retails audited 25/11/2024 has decreased by 1,3% compared to the previous week.

City 

28 Nov 2024

Blueberries: prices drop and weight sizes increase in 20 stores in Bologna
Prices falling for blueberries and raspberries, stable for blackberries; high quality for blueberries, lower for raspberries and blackberries, which are not very fresh on the shelves.

Marketing 

27 Nov 2024

EU funds a 1.2 M € campaign to promote berries in Germany, Belgium and The Netherlands
The main objective is to raise awareness among young adults in the Netherlands, Belgium and Germany about berries produced in the EU.

Sustainability 

26 Nov 2024

Sustainabilty and increasing expectations from the stakeholders
Environment, Social, Governance (ESG) are becoming increasingly relevant to maintain an operational mandate from investors, partners, customers and consumers.

Events 

25 Nov 2024

Blueberry special in two Macfrut Academy video lectures
The first video lesson dedicated to blueberries: will cover from varietal innovation to cultivation techniques, defence of crops from parasites and weather.

Markets 

22 Nov 2024

What we can learn from the blueberry midlife crisis in Mexico
Mexico has seen a reduction in blueberry exports for the first time in 10 years and is forced to accelerate varietal renewal and organization processes.

Research 

21 Nov 2024

From Antarctica the remedy to reduce botrytis on blueberries by 71%
A recent study evaluated the effects of a bacterium on Botrytis cinerea, the fungus responsible for the grey mould that attacks blueberries after harvest.