Fall Creek

By 2021, Ventura had overtaken Biloxi as the main blueberry variety produced in Peru. But now its supremacy is being seriously challenged by a premium variety.

"As soon as the new varieties — crunchier, tastier, larger — hit supermarket shelves consistently, consumers won’t be able to help but notice the difference."

The acquired land will be the site of a new state-of-the-art blueberry nursery, poised to become a central hub for innovation in blueberry stock production.

Fall Creek and Molari Soc. Agricola have announced an exclusive partnership to enhance the Italian blueberry offering, introducing innovative varieties that are already well-established globally, and optimizing distribution and customer service in Italy.

After a tough season impacted by El Niño, Peruvian blueberries are set to recover, with exports expected to hit 300,000 tons. Ricardo Polis highlights a shift to superior, consumer-preferred blueberry varieties, crucial for staying competitive in global markets.

Fall Creek, the global leader in blueberry genetics and plants, has recently inaugurated a new format of contact with producers that has made a stop in Italy for the first time, also thanks to the collaboration of the Fojanini Foundation, Fall Creek's historical partner in Valtellina.

Andrea Pergher, Fall Creek's technical manager, demonstrates in the field how to prune blueberry of the Northern Highbush type in February-March.

Fall Creek has introduced a new blueberry selection called FCM14-057. Suitable for low-chill climates, it has distinctive characteristics in terms of shelf life, size and productivity. It has been planted in test fields throughout Peru since 2014 and has achieved very satisfactory results.

Fruit Attraction caught the berry inustry at a difficult time due to the severe shortage of Peruvian blueberries. However, this did not dampen the overall mood of visitors and exhibitors, who found the Madrid event very interesting and stimulating.

Fall Creek® si espande in Perù, un paese chiave nel mercato globale del mirtillo. Già a partire dallo scorso anno, nel periodio di luglio, Fall creek® ha ampliato la propria capacità produttiva a Cañete, in Perù, aumentando il livello di produzione da 12 a 15 milioni di piante per rifornire il mercato, non solo nella […]